“The response has been excellent. Excellent investment.” Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…” David Buring “FYI, today we got two requests from out of home companies to sign up. […]
Billboard advertising works. Watch this 2 minute video in which The Wall Street Journal’s Rolfe Winkler interviews Henrique Dubugras, CEO of the startup Brex about his $300,000 Bay Area billboard buy. Winkler: How many of you know this billboard…An investor I was speaking to said this was the best investment […]
By Chris Cowlbeck, General Manager, Independent Billboard Operators IBOUSA has grown over the last decade and started out as a networking group set up as a business that operates on a not-for-profit basis that focuses on the narrow interests of our associates. Along the way, we added some vendor/supplier/consultants to […]
Company: Legends Outdoor Market: Maryland, Pennsylvania, West Virginia Email:ssnyder@legendsoutdoor.com, stevesarkady@gmail.com Phone: 410-489-4723 Legends Outdoor operates a billboard plant with more than 100 digital faces and 30 static faces in Maryland, Southeastern and South Central Pennsylvania and Eastern West Virginia. The company’s coverage includes the city of Morgantown, West Virginia. Insider talked with Steve Snyder, […]
Tuesday’s news that the FBI busted cybercriminals for using 1.7 million infected PC’s, 5,000 counterfeit websites and 60,000 digital advertising accounts to get paid for face digital ad placements highlights the prevalence of digital ad fraud. Craig Silverman, Buzzfeed’s Media Editor did a Digiday podcast interview on ad fraud this week […]
Company: Las Vegas Billboards Headquarters: 6233 Dean Martin Dr. Las Vegas, NV 89118 Market: Nevada Phone: (702) 837-7822 Email: info@lasvegasbillboards.com Las Vegas Billboards is a second-generation, family-owned and operated company with decades of experience. The Harris family has been proud to serve the Las Vegas area for over 30 years. Dave […]
Between now and the end of the year Insider will be asking industry leaders to make predictions for out of home in 2019. Today Vistar Media CEO and Co-Founder Michael Provenzano makes his predictions. Vistar Media operates a platform which enables programmatic buying of digital out of home media. 1) […]
Last week, OAAA Chief Marketing Officer Stephen Freitas participated on a panel during the annual Wells Fargo Media Summit in New York. The panel, Current Ad Trends from the Sector Level, also featured other trade group executives including, Erica Farber, Radio Advertising Bureau (RAB), and Steve Lanzano, Television Bureau of […]
Company: Lakeland Outdoor Markets: Florida Headquarters: 215 E Bay Street, Suite 7, Lakeland, Florida 33810 Phone: 863-603-0373 Email: koertel@lakelandoutdoor.com Lakeland Outdoor operates a 131 face billboard billboard plant in central Florida including two digital billboards. The firm’s plant is centered on Lakeland, Florida, approximately 45 minutes east of Tampa. Kathy Oertel is the firm’s general […]
Last week Haleigh Powell of Huntington Outdoor wrote about how to overcome the 5 ooh sales obstacles. Today she talks about how to improve your ooh sales skills. When it comes right down to it, selling anything is hard work. It’s no easy task creating and maintaining good relationships with […]
