Company: Bender Billboard Markets: New Mexico Phone: 575-390-3950 Email: BenderBillboard@live.com Bender Billboard operates a billboard plant in Hobbs, New Mexico, including a digital billboard and and a trivision. Bobby Pennell is the firm’s owner and president. The firm was the subject of a September 2009 Signs of the Times article. […]
Business
Billboard Insider Classifieds – April 21, 2018
“Got several calls and sold the trivisions to the first one.” Billboard Insider Classified customer Michael Grace, Ace Outdoor. Billboards for sale ads cost $120 paid in advance by credit card. All other classifieds cost $60 for 60 days or $120 per year paid in advance by credit card. To […]
Be Careful About Minimum Lease Inflators
Avoid out of home lease inflators in excess of 2%/year. If your out of home lease increases by more than 2%/year, your margins will shrink because your out of home revenue growth will fail to keep pace with the increase in your lease expense. Why would you ever agree to […]
FBI Salutes Clear Channel Outdoor
The Federal Bureau of Investigation (FBI) honored the Las Vegas office of Clear Channel Outdoor for helping law enforcement after the October 1 mass shooting in Las Vegas and also for fighting human trafficking. Clear Channel Branch President Adam Barthelmess was scheduled to accept an FBI Director’s Community Leadership Award […]
Company of the Day: Benchmark Outdoor
Company: Benchmark Outdoor Advertising Markets: Texas Headquarters: PO Box 530871, Harlingen, TX 78553 Phone: 956-428-7446 Email: info@benchmarkoutdoor.com Benchmark outdoor operates static billboards on highways between Brownsville and McAllen Texas. The company has two digital billboards located at the southbound exit for Ed Carey in Harlingen, Texas and the Texas Avenue […]
What’s in your operating spreadsheet?
Most small out of home companies keep an operating spreadsheet which summarizes the plant. An operating spreadsheet is a terrific way to communicate to a lender or investor or potential buyer what your business is like. Insider uses an excel operating spreadsheet to summarize the performance of his 25 structures. […]
Airport Advertising Drives Sales
Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor (CCO) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., announced today the results of a comprehensive consumer insights study, showing airport advertising offers consumers a great opportunity to absorb and respond to brand messaging. The CCA-commissioned Nielsen study reveals […]
Company of the Day – BeSeen Outdoor
Company: BeSeen Outdoor Headquarters: 2001 Cook Street, Brunswick, GA 31520 Market: Southeastern Georgia Phone: 912.289.2235 Email: BeSeen Outdoor, Inc was founded by Joe Fendig and Ben Jones. Between the two, BeSeen Outdoor, Inc. offers over 25 years of experience in the outdoor advertising industry, owning and operating advertising structures in Southeast Georgia […]
Geopath Market Spotlight: Birmingham
Did you know: Birmingham was the first city to celebrate Veterans Day and continues to host the largest Veterans Day celebration in the country. The oldest baseball stadium in the country, Rickwood Field, is located in Birmingham. This week’s Geopath Market Spotlight focuses on the Birmingham DMA. Infographics for the […]
Company of the Day: Bella Outdoor
Company: Bella Outdoor Markets: Montana Headquarters: PO Box 50119, Billings, MT Phone: 406-671-6155 Email: Bellaoutdoor@bresnan.net Bella Outdoor was started in 2007 by Joe and Jenifer Mancuso. The company operates a billboard plant around Billings in Yellowstone, Carbon and Stillwater counties. The company was the subject of a 2009 Billings Gazette Profile and a 2016 KULR News […]