This week Insider talked with PJ Solomon investment banker Mark Boidman about his recently published book Times Square Everywhere. Boidman argues that out of home will thrive in the future because it’s the only form of media which has a friend in technology. Do recent events (facebook data issues, the implementation of […]
Company: : Blackbelt Outdoor Advertising, LLC Headquarters: 476 County Road 206, Marion Junction, Alabama 36759 Markets: 5 Counties in Central Alabama Phone: 205.337.5113 Email: dunkin@blackbeltoutdoor.com Blackbelt Outdoor was founded in 2014 by Dunkin Allred. Since then Blackbelt Outdoor has expanded into five counties throughout the central portion of Alabama. They offer both […]
IBOUSA general manager Chris Cowlbeck announces BOOHMA Technologies as a data partner to facilitate expansion of market channels, easier responses to RFPs, and access to emerging data analytics for smarter campaign planning. The alliance is part of IBOUSA’s continuing strategy to help its Associates grow their collective voice and influence […]
Did you know: Superman was first introduced in the 1930s by co-creators and Cleveland residents Jerry Siegel and Joe Shuster. The city became home to the first ever electric traffic light in 1914. This week’s Geopath Market Spotlight focuses on the Cleveland DMA. Infographics for the top DMAs and much […]
Company of the Day: Billboard Outdoor Advertising Markets: Oklahoma Headquarters: 2305 Leo Sun St #100, Shawnee, OK 74804 Phone: 405-273-9009 Billboard Outdoor Advertising operates a billboard plant with 56 faces in Shawnee/McCloud, Chandler and Clinton, El Reno and Kingfisher, Oklahoma. [wpforms id=”9787″] Paid Advertisement
By Steve Nicklin, Vice President of Marketing, OAAA OAAA released the 2017 MegaBrands report, a comprehensive review of the largest national advertisers. The report reviews the top 100 OOH advertisers and top 100 total media advertisers, along with their ad spend by medium, and ad agency relationships. Of the top 100 OOH advertisers, […]
An interesting Seeking Alpha article had some very favorable comments on Link Media’s parent company, publicly traded Boston Omaha (BOMN). Here are some highlights from the article. Boston Omaha’s primary business lines are (1) General Indemnity Group specializing in surety bond underwriting and (2) Link Media Holdings involved in the […]
Company: BESKO Outdoor Markets: Pennsylvania, New Jersey, New York. Headquarters: PO Box 280, Hamlin, Pa. 18427 Phone: 570-689-3226 Email: info@beskomedia.com Besko Outdoor, originally called Interstate Outdoor Advertising, was created in the 1970’s by Ted Ericson. Ted erected two outdoor advertising structures (signs) along Interstates 81 and 380 near the Scranton, Pa. area. […]
Peter J Solomon investment banker Mark Boidman just published Times Square Everywhere: The Next Wave in the Fast-Changing Media-Landscape. Boidman’s book is a 113 page thesis on why out of home thrives in the future. Buy a copy and read it on your next flight. Insider’s favorite quote from the […]
Insider talked last week with an institutional investor interested in the out of home business. The investor was bearish on other forms of media but bullish on out of home. Insider asked the investor whether autonomous cars were a risk to out of home and here’s what he heard: I’m […]
