“The response has been excellent. Excellent investment.” Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…” David Buring “FYI, today we got two requests from out of home companies to sign up. […]
Business
58 Women Running OOH Companies
Can you name 58 women who are running companies active in the out of home industry? Insider has compiled a list of 58 women who are a Board Member, Director, CEO, President or Owner of an out of home company, out of home vendor, out of home agency, out of […]
Pat O’Donnell on Yesco Outdoor’s Growth
Insider sat down with YESCO Outdoor Media President Pat O’Donnell at the IBOUSA show last week. O’Donnell has 35 years experience in the out of home business. O’Donnell sits on the boards of the OAAA and Geopath and was inducted into the OAAA Hall of Fame last year. There’s this […]
Why You Need a Firewall
Insider typed in the URL for a large out of home advertising company yesterday and got this. Hackers hijacked the website. Imagine the damage to your out of home company if customers or prospects visit your website and are hijacked somewhere else where their personal information is stolen or malware […]
Company of the Day: Herring Outdoor
Company: Herring Outdoor, LLC. Market: Alabama, Mississippi, Louisiana Headquarters: 525 Central Avenue, 200, Laurel, Mississippi, 39440 Phone: 601-498-4600 Herring Outdoor is a private family owned company based in Laurel, Mississippi. Herring owns and manages billboard locations in Alabama, Mississippi and Louisiana. The company is an operator associate in the IBOUSA. […]
New and Noted September 27, 2018
The Tech website Recode has discovered out of home: “Billboards – yes,billboards – are having a heyday in a digital world.” Outdoor ads may soon be traded in the same automated way as online ads writes Digiday in Outdoor advertising braced for its programmatic moment. Programmatic buying upside is one […]
As Transit Ridership Dips, Advertising Revenue Grows
By Ken Klein, OAAA Executive Vice President, Government Affairs Rain from Hurricane Florence closed my entrance to Washington, DC’s Metro system (September 18). At another entrance — unblocked by standing water — I picked up a free newspaper with this sobering headline: “Behind Metro’s diving ridership: A millennial exodus.” […]
Company of the Day – Hicks Outdoor Advertising
Company: Hicks Outdoor Advertising Headquarters: 102 Racer Drive, Cross Lanes, WV 25313 Markets: West Virginia Phone: 304.482.9300 Email: greg@HicksOutdoor.com Hicks Outdoors Advertising is owned and operated by Gregory Hicks Enterprises Inc.. The company owns and operates bulletins predominantly comprised of standard sizes 14′ x 48′, 10’6″ x 36′ and 12′ […]
Christian Aid Ministries spends $4.4 million annually on billboards.
Dwayne Stoltzfus, the Billboard Department Manager at Christian Aid Ministries talked about the Berlin, Ohio non-profit’s billboard program at last week’s IBOUSA show. Here are the highlights of Dwayne’s talk On The Organization “Christian Aid Ministries is an Ohio-headquartered nonprofit organization started in 1981. We want to connect people who want […]
Zampatti: “Billboards and barter work well together.”
Yesterday Insider wrote an article on how Ashby St uses barter to trade advertising time for goods and services. In addition to conducting your own trade with individual companies, you can use a barter exchange to facilitate trade. Insider talked with Ric Zampatti, CEO of The Barter Company, a 22 […]