Billboard insurance is a must for your business. Here are some common types of coverage your out of home business will need: Workers Compensation. Required if you have employees. Replacement coverage for billboards and equipment. This is critical for digital billboards. Less critical for static billboards unless you have a […]
Business
Company of the Day – Emmitt Signs
Company: Emmitt Signs Markets: Ohio Headquarters: 501 West Emmitt Ave, Waverly, OH, 45690 Phone: 740-708-1247 Emmit Signs has an 18 face plant located in Waverly and Chilcothe, Ohio. The company’s signs are 12 by 24. Six of the company’s ten existing structures are double-stacked. The company was formed in 1998. […]
Comments on Billboards are not Passive Income
Lots of comments on last Friday’s Billboards Are Not Passive Income post. Insider made the point that there’s nothing passive about the billboard business and if you want to make lots of money with little effort you should do something else. Here’s a selection. Paul Wright, Sign Value We occasionally […]
Environmental Messaging On Billboards
By Paul Hickman, General Manager, Fairway Outdoor, Raleigh, NC The “I’m not a trophy” Grizzly Bear billboard out West reminds us of an important point: billboards are a valued platform for environmental messaging. The Center for Biological Diversity put billboards in three Western states to express its views on trophy […]
Company of the Day: mobilads
Company: mobilads Market: New York Headquarters: 635 W 42 ST, New York, NY 10036 Phone: Email: mobilads is a data-enabled rideshare advertising platform that utilizes wrapped Uber/Lyft fleets as rolling billboards in the NYC area. mobilads was founded by two former bankers, Craig Cook and Niels Sommerfeld. Insider talked with […]
Out of the office: Kym Frank
Geopath President Kym Frank loves camping: My family and I go camping nearly every weekend in the spring, summer and fall. We used to tent camp, which we still do on occasion, but last year we bought an RV – which allows us to see more of the country (and […]
Billboard Insider Classifieds August 4, 2018
“The response has been excellent. Excellent investment.” Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…” David Buring “FYI, today we got two requests from out of home companies to sign up. […]
Billboards are not passive income.
There is a myth going around that you can make lots of money in the billboard business without any work. Insider gets calls from investors who “want to make lots of money buying billboards.” They are almost always from outside the business. They don’t expect to work full-time. They say […]
Bressler highlights RADAR success.
Clear Channel Outdoor’s RADAR system uses mobile data to assist in out of home buying. Channel Outdoor CFO Rich Bressler spoke favorably about RADAR on this week’s earnings conference call: “By leveraging our aggregated and anonymized mobile location data, RADAR has achieved impressive results for both national and local brand […]
Billboard Insider Turns 3
Billboard Insider just entered its fourth year and is thriving. These figures show the growth in our monthly page views: July 2015: 188 page views July 2018: 18,483 page views July 2017: 36,513 page views July 2018: 52,228 page views Our cumulative page views passed the 1 million mark this […]