Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
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Bowman-Henderson: 3.5 million people a year google “How do I buy a billboard in.”
At last week’s OAAA 2019 convention Insider talked with DoMedia’s Ian Bowman-Henderson about the out of home trading platform’s activities. What does DoMedia do? DoMedia is the largest platform in the world for buying and selling out of home advertising. About 30% of the agency dollars are going through our […]
Quorum Helps Out of Home Companies Target Mobile Advertising
Quorum Outdoor has an ad platform which assists out of home companies by providing targeted mobile advertising to consumers who have passed by billboards. Insider talked with Quorum CEO Ezra Doty at the 2019 OAAA convention. What got you interested in the Out of Home business? I felt like there […]
Ubimo Self Service Attribution Solution for OOH Campaigns
NEW YORK, N.Y. (DATE) – Ubimo, a leading location intelligence technology company, today launched an innovative self-service Out-of-Home (OOH) attribution solution that puts an end to guesswork related to connecting OOH advertising to lift in total visits or the number of new visitors in-store. Offered as part of its […]
Wells says Clear Channel Outdoor leverage “a big focus area.”
Clear Channel Outdoor Americas CEO Scott Wells appeared at the Cowen and Company 47th Annual Technology, Media and Telecom conference yesterday. Here are the highlights. Have you been surprised by the strength in US out of home No, not at all…2016 was a pretty good year, 2017 was pretty tough, […]
Out of home revenues up 6% in First Quarter 2019
May 29, 2019 (Washington, DC) – Out of home (OOH) advertising revenue rose 6.0 percent in the first quarter of 2019 compared to the previous year, accounting for $1.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). The revenue increase marks nine years […]
Geopath Market Spotlight: Tulsa
Did you know: Tulsa’s Gilcrease Museum houses the world’s largest collection of art and artifacts from the American West. Tulsa spent more than six decades as the “oil capital of the world.” This week’s Geopath Market Spotlight focuses on the Greensboro DMA. Infographics for the top DMAs and much more […]
Company of the Day – Stott Outdoor
Company: Stott Outdoor Markets: California, Nevada and Oregon Headquarters: PO Box 7209, Chico, CA 95927. Phone: 888-342-7868 Stott Outdoor has been in business since 1949. The Company is based in Chico and services Northern California as well as parts of Nevada and Oregon. The company operates bulletins, posters and a […]
Matt Schulze on steel prices, a new hire and how to install a 24′ by 48′ digital sign
Insider discussed steel prices, a new hire and the Atlanta Braves Digital Marquee project with billboard fabricator Matt Schulze of Selective Structures at last week’s 2019 OAAA convention. What’s new with steel costs? A year or so ago with the talk of the tariffs we saw some increases but we’ve […]
Wow Media Partners with The Onion
Los Angeles, CA (May 28, 2019) – Los Angeles-based digital signage operator WOW Media has announced an exclusive partnership with publisher The Onion. The Onion will serve as WOW’s official headline partner, bringing its signature satirical news content to WOW’s digital billboard network across Los Angeles. The partnership marks the […]