Business

Kym Frank on Geopath and small out of home companies.

By Kym Frank, President, Geopath I spend a lot of time on the road visiting with Geopath members in markets large and small across the country.  Just last week, I was in Chicago, grabbing coffee with a media operator who asked me, “Why would you want to spend time with […]

Company of the Day: Highway Displays

Company: Highway Displays Outdoor Market: New York Headquarters: 404 Maple Street, Poughkeepsie, NY  12601 Phone: 845-452-2121 Email: info@highwaydisplays.com Highway Outdoor has over 420 static and digital billboards in the mid-Hudson valley.  The company was founded by Louis Schwartz, a Hungarian immigrant in 1918.  The company has 15 employees.  Sandra Schwartz […]

Out of the Office: Rebecca Thurman

In addition to being one of the nicest people you’ll ever meet, Billboards Etc President Rebecca Thurman is a travel fan.  She writes: “I am huge traveler! Anytime I can step away from the billboard business I will always find a trip my son and I can go on.   While I […]

Ever Seen A Floating Billboard?

With good humor from Grey Vick at Grey Outdoor out of Wilmington NC, but also a reminder to all of us that North Carolina is still assessing the damage inflicted by Hurricane Florence. Prayers out to all those in the area dealing with the aftermath. [wpforms id=”9787″] Paid Advertisement  

Billboard Insider Classifieds September 22, 2018

“The response has been excellent.  Excellent investment.”  Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign up.  […]

Billboard Alerts Generates Client Leads

Evan Metrock of Billboard Alerts gave an update of the company’s direct mail out of home marketing service yesterday at the IBOUSA conference. The Product. Billboard alerts allows you to send out 4X6 postcards to market a billboard (latitude and longitude) to directionally oriented businesses within a certain number of […]

Media Ratings Council Addresses IBOUSA

George Ivie, CEO and Executive Director of the Media Rating Council (MRC), presented how his Industry self-regulatory organization moved to developing audience measurement standards and best practices for data used in decision making for advertisement placement in the OOH Industry at the bi-annual conference of IBOUSA Associates yesterday in Columbus […]

Company of the Day: HB Outdoor

Company: HB Outdoor Market: Georgia Headquarters: 1775 Woodstock Rd, Suite 150 Roswell, GA  30075. Phone: 770-951-8222 Email: billyharvin11@gmail.com HB Outdoor operates forty faces in Georgia including a double sided trivision in Winder, two-sided digital billboards in Buford and Norcross and a double sided static billboard in Norcross.  The company is run by Billy Harvin. Billy, […]

Jeremy Male: We have this amazing opportunity

Outfront CEO Jeremy Male was upbeat in remarks at last week’s Goldman Sachs Communicopia Conference.   You can access his recording at the Outfront Website.  Here are the highlights: On the need to improve the out of home buying process At the moment if you want to buy a billboard from […]

American Commute Times Getting Longer

The Washington Post has a story indicating an upward trend in commute times in most major U.S. cities.  Here is a list of the top ten longest commutes.   The statistics were recently released courtesy of the 2017 American Community Survey provided by the Census Bureau.  Commute times have been […]