By Ken Klein, OAAA Executive Vice President, Government Affairs Rain from Hurricane Florence closed my entrance to Washington, DC’s Metro system (September 18). At another entrance — unblocked by standing water — I picked up a free newspaper with this sobering headline: “Behind Metro’s diving ridership: A millennial exodus.” […]
Business
Company of the Day – Hicks Outdoor Advertising
Company: Hicks Outdoor Advertising Headquarters: 102 Racer Drive, Cross Lanes, WV 25313 Markets: West Virginia Phone: 304.482.9300 Email: greg@HicksOutdoor.com Hicks Outdoors Advertising is owned and operated by Gregory Hicks Enterprises Inc.. The company owns and operates bulletins predominantly comprised of standard sizes 14′ x 48′, 10’6″ x 36′ and 12′ […]
Christian Aid Ministries spends $4.4 million annually on billboards.
Dwayne Stoltzfus, the Billboard Department Manager at Christian Aid Ministries talked about the Berlin, Ohio non-profit’s billboard program at last week’s IBOUSA show. Here are the highlights of Dwayne’s talk On The Organization “Christian Aid Ministries is an Ohio-headquartered nonprofit organization started in 1981. We want to connect people who want […]
Zampatti: “Billboards and barter work well together.”
Yesterday Insider wrote an article on how Ashby St uses barter to trade advertising time for goods and services. In addition to conducting your own trade with individual companies, you can use a barter exchange to facilitate trade. Insider talked with Ric Zampatti, CEO of The Barter Company, a 22 […]
Tech Talks: Why Does Mobile Complement OOH?
By Stephen Freitas, OAAA Chief Marketing Officer OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Innovations Committee, asking members: “What do you think makes mobile advertising an ideal complement to OOH advertising, and why should OOH media owners be thinking about mobile?” […]
Company of the Day: Hometown Outdoor
Company: Hometown Outdoor Markets: Indiana Address: PO Box 1068 Muncie, IN 47308 Phone: 765-713-6677 Email: hometown618@comcast.net Hometown Outdoor operates a plant of 10 by 32 and 10 by 24 static billboards around Muncie, Indiana. Gary Dragoo is the company’s President. [wpforms id=”9787″] Paid Advertisement
Whit Weeks on Barter
Whit Weeks, Vice President and General Manager of Ashby Street Outdoor talked about how to trade out of home advertising space for services at last week’s IBOUSA show. This is also known as barter. On how Ashby Street uses trade We prefer cash contracts first but will use trade. All […]
East West Outdoor Sells To Lamar
Insider has heard from multiple sources that East-West Outdoor has sold to Lamar Advertising. East West Media was started in 2001 by Bobby Mizer. East-West was family owned with 5 Mizer’s active in the business: Bobby (founder), Brad (President), Charlie (Account Executive), Sam (Operations Manager) and Sarah (Secretary). East-West owned […]
Company of the Day – Headrick Outdoor Media
Company: Headrick Outdoor MediaHeadquarters: One Freedom Square, Laurel MS 39440 Markets: Idaho Utah Kansas Oklahoma Texas Louisiana Mississippi Alabama North & South Carolina Phone: 601.649.1977Email: sales@headricks.com The Headrick Companies started from very humble beginnings designing, fabricating, and installing signs in a small back yard shop in 1927. Mr. .A. B. […]
Nancy Fletcher on Privacy
OAAA President and CEO Nancy Fletcher gave an outstanding speech titled An Overview of OOH and Technology at last week’s IBOUSA conference. Her speech is a must read for anyone interested in out of home and tech and what the OAAA is doing to help OOH transition to the future. […]