Company: Barrett Outdoor
Headquarters: 381 Highland St., West Haven CT
Markets: Eastern Connecticut
Phone: 203.932.4601
Email: sales@Barrettoutdoor.com
Barrett Outdoor operates a billboard plant in Eastern Connecticut along the I-95 corridor including Bridgeport, Stratford, Devon and Milford. The Company was started in 1962 by Jack Barrett. John Barrett is the company’s President. Barrett is a member of the Outdoor Association of America (OAAA), Geopath and the Outdoor Advertising Association of Connecticut (OAAC).
What’s new in the year since we last talked?
We just set an all time high annual sales record and the year is not up yet.
We are expanding our wireless communications business to include more services to our clients and add non billboard assets to our inventory.
What are your priorities for next year.
Modernization and hardening of existing structures.
Increase digital inventory
You’re an investor in Brewport Brewing Co. How’s the beer business?
Brewport continues to do well. Craft Beer is a growing industry with increasing competition. As is the case with our outdoor company, the key to success in a highly competitive market is quality product, quality service, first rate locations and a strong understanding of how to use out of home advertising.
John, you’ve got some amazing locations.
It helps if your company was formed at about the time of construction of the interstate.
Your website has great pictures of your signs.
My brother gets credit for that. He took the pictures from the car.
Whose digital signs do you use and what have you learned?
We installed a couple more digitals this year. We started out using ADTI because they were the only ones doing 16 mil. We switched to Daktronics once they provided 16 mil. They’re much better. My feeling is that there’s a difference between what the eye sees and what the brain can distinguish…People would drive by my 16 mil signs and say they like them better although they didn’t know why.
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