Company: Bass Ltd.
Headquarters: 5725 Hwy 90 East, Broussard, LA 70518
Market: South Louisiana
Phone: 337.981.1189
BASS, Ltd. is locally owned and currently run by Stephen, David, and Beau Sonnier.
Insider caught up with Beau Sonnier for a conversation about the business.
What’s new at the Company since we last talked?
We have added 30 new static faces to our inventory. We have agreed to manage these boards with a long term deal. We have also added two new digital faces since the last time we spoke, with plans to add 2-3 new digitals in the near future.
Tell us about your billboard plant and the area you serve?
Our plant is located in Broussard, LA, just a few miles outside of Lafayette. Our inventory is located West to Lake Charles, East to Baton Rouge, North to Alexandria, and South to Houma.
You have 7 digital structures. Have you started working in any of the programmatic companies such as Blip or Adomni?
We have been with Blip for a year now and we are happy with their program. It has freed up time for our sales team to focus on closing some of the larger accounts. We also plan on completing the transition to Apparatix for January 1.
What are three key things you hope to address in the coming year?
In 2020 we are hoping to streamline our operations, diversify our customer base, and continue to grow our digital inventory. We are excited to make the transition to Apparatix to help accomplish these goals.
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