Business

New and Noted June 7, 2019

Nice article at Mass Transit about how Smartlink’s controllers manage lights at bus shelters.  In addition to monitoring displays Smartlink controllers can control lights, monitor if a solar-powered battery is charged and ping a transit operator to make a maintenance call when a light goes out.  Smartlink controllers can do […]

Company of the Day: StreetSmart Outdoor

Company: StreetSmart Outdoor Markets: Florida, Rhode Island Address: 215 Gordons Corner Road, Manalapan, NJ  07726 Email: info@streetsmartoutdoor.com Phone: 888-468-1414 StreetSmart Outdoor operates a bus shelter, bus bench and trash bin plant in Rhode Island and Florida.  The Rhode Island plant is located throughout the state.  The Florida plant is in […]

IBOUSA Health Sharing Plan is Here

June 5, 2019, Ardmore, Ok — Today, individual associates of IBOUSA can access a health sharing program that offers a new way for people to meet health and wellness needs at a much more affordable price. Health care sharing allows groups of like-minded people to work together towards better health and […]

Company of the Day – Summit Media

Company: Summit Media Headquarters:  1445 Fifth Street Santa Monica, CA 90401 Phone:  877-820-3002 Market: Founded in 1998, Summit Media is one of the largest outdoor advertising companies in Los Angeles.  Summit owns and operates its own plant of high-profile, large-format bulletins, squares, spectaculars and walls in Los Angeles, with a focus on premium areas including: […]

Geopath Market Spotlight

Did you know: Jackson was originally named Alexandria and then renamed in 1822 to honor Andrew Jackson for his service in the War of 1812. Jackson is the site of the International Rock A Billy Hall of Fame Museum This week’s Geopath Market Spotlight focuses on the Jackson DMA. Infographics […]

Rareform Recycles Billboard Vinyl

Rareform helps billboard companies promote sustainability by repurposing vinyl and PE.  Insider talked with Rareform’s CEO Alec Avedissian to get an update on what’s new. What’s your elevator pitch? Rareform takes freeway billboards and vinyls and repurposes them into bags and accessories.  We started five years ago.  We were featured […]

Company of the Day – Street Level Media

Company: StreetLevel Media Headquarters: 221 Williams Street, Fayetteville NC Market: North Carolina Phone: 910.323.9306 Email: info@streetlevelmedia.com Streetlevel Media is a mobile outdoor advertising company based in North Carolina that specializes in transit (bus) advertising and mobile billboards partnering with delivery fleets. Started in 2005 by former radio broadcasters Weyher Dawson […]

Rick Steele on Curiousity Based Selling

One of the highlights of the OAAA 2019 show was listening to Park Outdoor’s Rick Steele talk about sales.  Steele says curiousity based selling uncovers larger sales opportunities than a transaction selling.  Here are some quotes. On transaction selling Transaction selling views everything as a one-off transaction.  It’s answering the […]

Nicole Perrin says one-fifth of programmatic internet display traffic is fraud

Imagine what sort of credibility problem we’d have in the out of home industry if one-fifth of our revenues came from billboards which didn’t exist?  That’s how bad the problem is with digital online programmatic ads. Emarketer Sr Analyst Nicole Perrin said this about digital ad fraud on Ad Fraud […]