Company:  :  Blackbelt Outdoor Advertising, LLC

Headquarters:   476 County Road 206, Marion Junction, Alabama 36759

Markets: 5 Counties in Central Alabama

Phone: 205.337.5113

Email:  dunkin@blackbeltoutdoor.com

Blackbelt Outdoor was founded in 2014 by Dunkin Allred. Since then Blackbelt Outdoor has expanded into nine counties throughout the central portion of Alabama. They offer both traditional and digital displays.

Insider had a chance for an update with Dunkin Allred, President of Blackbelt Outdoor.

Last time we talked, Blackbelt had 40 static and 8 digital faces. Any change in your inventory?

We operate about 80 static and 12 digital faces currently. We continue to purchase our digital boards from Formetco. They offer a great product and their service is second to none.

Like a lot of operators, you have made an investment into digital structures. What are you learning about marketing digital versus your static inventory?

It is a constant process and can be challenging at times. Static is pretty straightforward for obvious reasons, but I am surprised by the number of folks that we speak with that are unaware of all the capabilities of digital.

Looking to the future, do you think the programmatic providers will play an important role in generating digital revenue?

I believe that it certainly will in the larger markets, but I’m not sure about the smaller ones.  We just recently got connected to Vistar and Adomni. We have not received any buys yet, but we are optimistic that it will generate some additional revenue for us.

What are three key goals you will be focussing on in the coming year?

We will continue to try and focus on the customer and put them first. If we are doing our job there, then I feel like everything else will fall into place. Continue to build quality locations and streamline our workflow to better serve our advertisers.

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