Insider received this outstanding advice from an independent out of home company yesterday. “We have been busy doing a lot of things that get pushed to the back burner when you are busy selling. Resetting time clocks, trimming brush, cleaning and organizing the office and also our storage areas just […]
On last week’s Billboard Insider podcast, Insider mentioned three business errors to avoid in an out of home lease: (1) Rent too high…It’s like pulling teeth to fix a bad lease. If you inherit a lease with rent too high you will be the bad guy…just because you tried to […]
The Outdoor Advertising Association of Tennessee (“OAAT”) and Tennessee’s governor are running “Do Your Part, Stay Apart” on 300 digital billboards across Tennessee. Lamar Advertising, OUTFRONT, Reagan, Plainview, R&R Outdoor, Flynn Signs and Dusty’s Outdoor are taking part. The OAAT and the Mayors of Nashville, Knoxville, and Memphis are using […]
There’s some breathless sputtering that out of home’s ROI is ruined because no one is driving. Look at this data from Inrix’s National Traffic Volume Synopsis for March 14-20, 2020. Traffic is down due not as much as you think. You might want to keep track of the Inrix numbers […]
Insider received a call from an operator in Washington State wondering if they can be classified as an essential business and be out updating vinyls for customers? Timely call, for lots of reasons, but in particular that the OAAA held a “Stay at Home” webinar this week with a significant […]
Want a laugh in challenging times? Look at this press release. It was dated yesterday. What world are the folks at HTF Market Intelligence living in? There’s a cottage business in which Indian or Chinese firms churn out poor quality “market research reports” playing SEO games. Many of the firms […]
Watchfire is running coronavirus healthcare messages on LED signs atop maintenance trucks. Watchfire has also blogged on using digital signs to promote conoravirus awareness. Reagan Outdoor Advertising has partnered with the Chattanooga Chamber of Commerce to run ads to help unemployed people. EMC Outdoor has a timely post called Weathering […]
Company: Eye Corp Media Headquarters: 48 Wall Street, 29th Floor New York, NY 10005 Markets: Nationwide. Email: info@eyecorpmedia.com Phone: 646.871.4430 EYE Corp Media is an Out-of-Home media company that reaches consumers nationwide in local communities where they shop, dine, commute and play. They use multiple media platforms, from backlit posters and high-definition digital […]
From Anna Bager, OAAA President & CEO We’ve Got Your Back Today’s crisis — with restrictions on mobility for the sake of public health that also choke the economy — raises a classic (legit) question about trade associations: “Does somebody have my back?” OAAA has your back. Together, we can face […]
By Jennifer Sloane, Esq. What does the Coronavirus mean for the OOH Industry? Having been in the OOH industry long enough to see many highs and lows, it is my opinion that we can predict the impact of the coronavirus on our industry by looking at what happened after 9/11. […]
