Geopath President Kym Frank gives a five sentence summary of out of home’s value proposition in a Media Post Interview: “OOH is a unique channel that is immune to many of the issues faced by other media. It cannot be blocked or skipped. It is not subject to ad fraud […]
Business
Company of the day: Page Outdoor
Company: Page Outdoor Advertising Markets: Missouri Address: 1046 Osage Beach Rd, Osage Beach, Missouri Phone: 573-280-2030 Page Outdoor operates a static billboard plant in Lake of the Ozarks, Cole County and I-70 in Saline County in Missouri. The firm is owned by James Page. [wpforms id=”9787″] Paid Advertisement
Outfront Yields Rising
Here’s an interesting slide from this week’s Outfront conference call presentation. Outfront’s billboard yield (average monthly revenue per display) increased by 10% to $2,217 during the fourth quarter of 2018. Static yields were up 7% to $1,828 and digital billboard yields were up 4% to $19,148 which suggest a yield […]
Skyline Sells Billboard to Outfront
Skyline Outdoor has sold a billboard in Atlanta’s West Midtown neighborhood to Outfront Media. Williamson and Associates brokered the transaction. Insider talked with Marty Williamson. Marty, tell us about the transaction. The 14 x 48 bulletin is located on Marietta Street in the West Midtown area of downtown Atlanta, which […]
Company of the Day – Ozark Poster Advertising
Company: Ozark Poster Advertising Markets: Northern Arkansas and Southern Missouri. Headquarters: 114 N. Sycamore St, Harrison, Arkansas 72601 Phone: 870-741-5567 Email: info@ozarkposter.com Ozark Poster Advertising is a 3rd generation family owned and operated business located in Harrison, AR. Mosco F. Cash Jr. bought the company in 1964, when it consisted […]
Early Registration Ends Tomorrow
If you are planning on attending the 2019 OAAA\Geopath OOH Media Conference + Expo, February 28th is the last day for early registration. This year’s conference will take place May 20-22 at the Aria Resort in Las Vegas NV. If you are interested in taking advantage of the cost savings […]
Company of the Day: Pacific Outdoor
Company: Pacific Outdoor Advertising Markets: Oregon, Washington Headquarters: 715 NE Everett St, Portland, OR 97232 Phone: 503-232-3111 Email: info@pacificoutdooradvertising.com Pacific Outdoor advertising operates a billboard plant in Oregon and Washington The company was formed in 2015 via the purchase of a billboard plant from Clear Channel Outdoor. Pacific has over 1000 […]
Clear Channel Outdoor appoints CFO and General Counsel
San Antonio, TX and New York, NY – February 25, 2019 – Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), a subsidiary of iHeartMedia, Inc. (PINK: IHRTQ), announced today that Brian Coleman will become Chief Financial Officer of Clear Channel Outdoor Holdings, Inc. (CCOH) when the company becomes a standalone public company upon iHeartMedia’s […]
Rothfelder on unilateral lease extensions.
Last week Insider published an article by Richard Rothfelder titled “Make Lease Renewal Clauses Consistent.“ Rothfelder has litigated a lots of issues over lease renewal rights, including those that afford the right of the lessee/billboard company to renew the lease on like terms at their sole discretion. We’re reprinting below […]
Company of the Day – Outdoor Signs
Company: Outdoor Signs Headquarters: 3625 N. Hall St., Dallas TX 75360 Market: Texas Phone: 214.615.2727 Based in Dallas Texas, Outdoor Signs has 4 digital boards in Dallas as well as over 250 static faces throughout Texas. The company is owned by Charles Cooper. Outdoor Signs is a member of the […]