Are Out of Home Agencies, Buying Services and Operators Allies or Competitors?

Insider is aware of a public out of home company which sent a cease and desist letter to an employee who left to join an out of home buying service.  Insider wonders whether we will see more of this.

The buying and selling of out of home are fusing.  If an out of home company brings some creative in house (e.g. Outfront Studios), and then develops its own automated sales platform (Lamar, OUTFRONT, and Clear Channel) is it only a matter of time before it views the out of home agencies or buying services as competitors?

Are out of home agencies, buying services and operators allies or competitors?  What do you think?  Let Insider know using the form below.  We’ll print the responses, names withheld if you wish.

[wpforms id=”8663″]


Paid Advertisement

 

Print Friendly, PDF & Email

Comments are closed.