Did you know: Jackson was originally named Alexandria and then renamed in 1822 to honor Andrew Jackson for his service in the War of 1812. Jackson is the site of the International Rock A Billy Hall of Fame Museum This week’s Geopath Market Spotlight focuses on the Jackson DMA. Infographics […]
Rareform helps billboard companies promote sustainability by repurposing vinyl and PE. Insider talked with Rareform’s CEO Alec Avedissian to get an update on what’s new. What’s your elevator pitch? Rareform takes freeway billboards and vinyls and repurposes them into bags and accessories. We started five years ago. We were featured […]
Company: StreetLevel Media Headquarters: 221 Williams Street, Fayetteville NC Market: North Carolina Phone: 910.323.9306 Email: info@streetlevelmedia.com Streetlevel Media is a mobile outdoor advertising company based in North Carolina that specializes in transit (bus) advertising and mobile billboards partnering with delivery fleets. Started in 2005 by former radio broadcasters Weyher Dawson […]
One of the highlights of the OAAA 2019 show was listening to Park Outdoor’s Rick Steele talk about sales. Steele says curiousity based selling uncovers larger sales opportunities than a transaction selling. Here are some quotes. On transaction selling Transaction selling views everything as a one-off transaction. It’s answering the […]
Imagine what sort of credibility problem we’d have in the out of home industry if one-fifth of our revenues came from billboards which didn’t exist? That’s how bad the problem is with digital online programmatic ads. Emarketer Sr Analyst Nicole Perrin said this about digital ad fraud on Ad Fraud […]
Spending on OOH (out of home) political ads was up 49 percent in the first quarter of 2019 compared to the same period in 2017, according to ad-spend tracking service Kantar Media. Although 2019 is an “off-year” with fewer elections compared to even years 2018 and 2020, presidential campaigns […]
Company: Stillaguamish Outdoor Media Markets: Washington Headquarters: 3322 226th St NE, Arlington, WA 98223 Email: abrown@stillaguamish.com Phone: 360-572-3077 Stillaguamish Outdoor Media owns 5 digital billboards on land owned by the Stillaguamish Indian land along I-5 and Highway 530 in the state of Washington. Andy Brown is the firm’s accounts manager. […]
Those of you who know Chris Zukin of Meadow Outdoor, are well aware of his passion for community involvement. One project he has been involved with is the National Neon Sign Museum, located in The Dalles, Oregon where he serves on the Board of Directors. Chris says the National Neon […]
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
At last week’s OAAA 2019 convention Insider talked with DoMedia’s Ian Bowman-Henderson about the out of home trading platform’s activities. What does DoMedia do? DoMedia is the largest platform in the world for buying and selling out of home advertising. About 30% of the agency dollars are going through our […]
