Business

World’s Most Valuable Brands Invest in OOH

BrandZ has been compiling rankings of the world’s most valuable brands since 2006, evaluating company revenues and profitability along with surveys of 3.7 million consumers in over 50 countries for their views about brands. Today, a key challenge for building and sustaining valuable brands is learning how to disrupt and […]

Don’t Use Flash Player on Your Out of Home Website

Insider is looking at lots of out of home websites to compile the 2019 out of home website rankings.  Some out of home companies use Flash Player on their websites.  A bad idea. It creates a barrier between you and your customers. Use flash and your customer will see this […]

Company of the day:Wolverine Sign Works

Company:  Wolverine Sign Works Markets:  Michigan, Indiana, Ohio Headquarters:  923 Bradley Street, Owosso, Michigan  48867 Phone:  800-535-7446 Email: info@wolverinesign.com Wolverine Sign Works was founded in 1916 by two traveling salesman who decided to start a sign rental company.  They borrowed against their life insurance and since Michigan was the wolverine state they called the company […]

Out of the Office: IBOUSA Trip to Delaney Lake

The IBOUSA hosted a float plane trip to Delaney Lake, Ontario in July.  Looks like a great time with lots of trophy fish.   IBOUSA’s Daron Henry with a nice Lake Trout IBOUSA General Manager Chris Cowlbeck with a trophy muskie. Jim McIntyre of McIntyre Outdoor Advertising/Southern Billboards Inc. with […]

Billboard Insider Classifieds August 10, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Jeremy Male on the MTA, new digitals and cashflow priorities

Here’s a selection of OUTFRONT Media CEO Jeremy Male’s comments at the Oppenheimer Technology, Internet and Communications Conference on August 7, 2019. On the MTA rollout At this time last year we only had a handful of signs on the MTA and now we’ve got over 3,000…We’re building out 50,000 […]

Out of Home Brokerage Agreements – The Fine Print

Last Monday insider discussed out of home brokerage fees.  Today Insider talks the other parts of an out of home brokerage agreement. Term A typical term is 3-12 months.  Insider leans towards 3-6 month agreements.  Out of home transactions are simple with a finite number of buyers.  You’ll know at […]

Cities Flirt with “Congestion Pricing”

A new report from the National League of Cities (NLC) touts congestion pricing as a way to reduce gridlock and generate money to pay for roads and bridges. “Congestion pricing could directly counteract an increase in vehicle use and ensure self-driving cars pay full freight for the impact they create,” […]

Company of the Day: Paper Bag Ads

Company:  Paper Bag Ads Markets: Nation-wide. Address: 251 Bradley Place, Palm Beach, FL  334870 Phone: 561-855-0004 Paper Bag Ads puts ads on grocery bags.  The company has contracts with Food Lion, Kroger, Pathmark, Pick ’n Save, Piggly Wiggly, Safeway, ShopRite, Supervalue, Winn Dixie.  Insider talked with Jim Geiger, the company’s […]

New and Noted: 3M fall protection recall, Lamar funding internships, autonomous cars

3M is recalling some fall protection products: Twin-Leg Nano-Lok edge and Twin-Leg Nano-Lok Wrap Back Self-Retracting Lifelines.  This is a proactive recall.  There have been no actual safety incidents or injuries.  Here’s the press release. The Advocate reports that Lamar has been funding a five year internship program for Lousiana […]