Business

Lighting Credits

Neil Bell of New South Outdoor asks: Are you aware of any standard light credit for lights not working on a static sign? Here’s the language Insider uses in his ad contracts: In the event of a loss of illumination, Advertiser shall be entitled to a credit of ten percent […]

Company of the Day – Norris Outdoor

Company:  Norris Outdoor Market: Kansas Headquarters:  112 W. St. John, Girard, Kansas, 66743 Phone: 620-249-7462 Email: jnorris@norrisoutdoor.com Norris Outdoor currently has 18 locations with 37 faces throughout Southeast Kansas including one display in SW Missouri.  The firm is also expanding its digital presence with one operating digital billboard in Pittsburg, […]

Geopath Market Spotlight: West Palm Beach

Did you know: West Palm Beach has almost fifty miles of shoreline within its area. The National Croquet Center in West Palm Beach is the world’s largest croquet center. This week’s Geopath Market Spotlight focuses on the West Palm Beach DMA. Infographics for the top DMAs and much more are […]

Company of the Day: Myrtle Beach Outdoor

Company:  Myrtle Beach Outdoor Advertising Markets:  North Carolina, South Carolina Address: 621 S Madison St, Whiteville, NC  28472 Phone: 910-642-8121 Email: ajernigan@mboutdoor.com Myrtle beach outdoor operates a plant of bulletins, jr bulletins and digital displays in North and South Carolina.  The company was started in 1996.  Anne Jernigan is the […]

Blue Sky Digital Printing On The Importance Of Marketing

Blue Sky Digital Printing has always been proactive about regularly changing out their ad copy on Billboard Insider.  We decided to talk with Sarah Davis, Blue Sky’s Sales Manager, about how they approach their marketing. How important is a consistent marketing strategy to Blue Sky Digital Printing Printing? Being consistent […]

Company of the Day – Murray Outdoor

Company:  Murray Outdoor Communications Headquarters:  418 Boston Turnpike, Shrewsbury, MA 01545 Phone: 508.842.7764 Email: sales@murraybillboards.com About Murray Outdoor: Murray was founded in 1988 by Robert and Joseph Murray. Since its inception, Murray has built new locations, one by one, to provide coverage on New England’s major highways. The company features bulletins, mostly 14′ by […]

Comments on lease first rights of refusal

Insider received several comments in response to last weeks post from a landlord criticizing first rights of refusal in billboard leases. Insider thanks everyone who responded on this topic.  We may not always agree but we learn from others even when we disagree. Mike Fitzgerald, Railroad Outdoor I agree that a […]

Las Vegas Out of Home Market Booming

Commercial News has a feature on Danville, IL headquartered Watchfire signs.   From March to September Watchfire will be installing the largest single video in the world at the Fremont Street Experience in Las Vegas.  130,000 square feet of digital signage.  That’s equivalent to 193 bulletin faces in case you’re counting.  […]

Company of the Day: Munn Outdoor

Company: Munn Outdoor Advertising Markets: Mississippi Headquarters: 772 Highway 49 N, Hattiesburg, MS Phone: 601-264-7446 Munn Outdoor operates a billboard plant with 119 faces in the following Mississippi communities: Brooklyn Collins Columbia Hattiesburg Lucedale New Augusta Purvis Prentice Sumrall Wiggins The company is affiliated with Munn Enterprises which was started in 1986 by Everett Munn.  Munn […]