Business

Group M Projects 8% US Out of Home Growth

Group M released its Global Media Forecast.   Here are the projections for for the United States Projected Revenue Growth by Media Sector in the United States Out of home advertising is expected to grow by 8% in 2020 before declining to 1% in 2021 due to a slowing economy.  Out […]

Geopath Market Spotlight: South Bend

Did you know: The University of Notre Dame has the oldest continuously existing college band in the United States. South Bend’s Potawatomi Zoo opened in 1902 and is Indiana’s oldest zoo. This week’s Geopath market spotlight focuses on the Montgomery/Selma DMA. Infographics for the top DMAs and much more are […]

Company of the Day: Branded Cities

Company:  Branded Cities Markets:  Nationwide Headquarters:  2850 E. Camelback Road, Phoenix, AZ  85016 Phone: 602-840-3000 Email: sales@brandedcities.com Branded cities operates a plant of high profile billboards in New York, Los Angeles, Chicago, Philadelphia, Wash DC, Phoenix, Denver and Las Vegas and in Canada.  Some of the company’s well known signs […]

Reeves Media Sells Turks and Caicos Out of Home Plant

Island Displays has sold its Turks and Caicos out of home plant.  Insider talked with owner Patti Reeves about the sale. Patti give a short overview of the history and scale of your Turks and Caicos plant. My husband had been going to fish and dive for lobster in the […]

Billboard Insider’s Out of Home Stories to Watch in 2020

Here are five out of home stories Billboard Insider thinks you should follow in 2020. Privacy The California Consumer Privacy Act goes into effect January 1, 2020.  The act requires companies to get consent from California consumers when they track or sell information on them.  A couple dozen more states […]

The Geopath Futures Council’s Tasks and Wish Lists

Yesterday Insider profiled 4 of the 12 members of the Geopath futures council. Scott Fiaschetti, SVP Operations and Strategy, Geopath Gina Stratford, VP Sales and Marketing, YESCO Outdoor Media Matthew Noll, Director of Marketing and Digital Strategies, EMC Outdoor Mike Buongiovanni, Associate Media Director, Horizon Media Today those four members […]

Company of the Day – Brogan Outdoor

Company: Brogan Outdoor Markets:  Northern Indiana Headquarters: 106 Depot St, Larwill, IN  46764 Phone: 260-327-3257 Email:  sales@broganoutdoor.com Brogan Outdoor was formed in 1984 by Don Brogan after 20 years in the outdoor business, primarily with 3M.  In 1988 Dan Brogan joined his father and today Dan runs the company.  The company […]

Billboard Insider’s Top 5 stories for 2019

Here are Billboard Insider’s top 5 out of home stories for 2019. Mr Falzone Learns How To Conduct Business in Louisiana In April 2019 Scenic America President Mark Falzone said unflattering things about Lamar while testifying on an anti-billboard bill before the Louisiana legislature.  Lamar CEO Sean Reilly, a former […]

Q&A With the Leadership of the Geopath Futures Council

In March 2019 Geopath formed a Futures Council to help Geopath and the out of home industry prepare for the future.  Here is a closeup on the Council’s leaders.  They talk about their background and roles, why they joined the council and what it was like creating a best practices […]

Company of the Day: Brooks Billboard

Company: Brooks Billboards Markets: Ohio, Michigan, Kentucky Headquarters:  PO Box 795, Perrysburg, OH  43552 Phone: 419-874-6400 Email:  BrooksWelker@yahoo.com Brooks Outdoor operates a plant of billboards in Ohio, Michigan and Kentucky.  The company started in the sign contracting and painting business.  Sign projects included the Toledo Zoo, Murphy’s Jazz Club and Tony Packo’s Restaurant […]