Last week Anna Bager moderated a discussion titled why OOH Should Be The First Place Brands Go Post-Crisis. Some takeaways; Covid may give boost to out of home company home officing Active OOH sectors now are insurance, banking and alcohol Experiential Out of Home has been hit hard by Covid. […]
Business
Inrix Reports Personal Travel 93% of Normal
Personal travel has improved to 93% of normal according to the Inrix US National Traffic Volume Synopsis for June 6-12, 2020. Here are the key findings. Personal travel improved from 88% of normal for the week ended June 6 to 93% of normal for the week ended June 12 […]
Americans Plan to Hit the Road this Summer
June 15, 2020 (Washington, DC) – According to a new U.S. consumer summer travel survey, after months of being cooped up inside, Americans plan to get out and hit the road in big numbers this summer. In a survey commissioned by the Out of Home Advertising Association of America (OAAA) […]
Company of the Day – Jones Outdoor (Wisconsin)
Company: Jones Outdoor Market: Wisconsin. Headquarters: 1711 Scheuring Road, DePere, WI 54115 Phone: (844) 256-6587 Jones Outdoor is a division of Jones Sign Company which was founded in 1910. The Company has 370 billboard faces and bulletin properties in Wisconsin, including 16 digital. They have concentrated coverage in from […]
Assets or Bulletins or Boards? The Debate Continues
We’ve received more comments about with Adams’s CEO Kevin Gleason’s article that we should call our inventory “assets” or “bulletins” or “digital displays”, not “boards”. Mike Brown of Brownhouse Outdoor says keep it simple: Most of my clients are local and even most agency people I deal with have no […]
LED Truck Media Teams Up with iHeart Radio to Help Small Businesses
SAN DIEGO – LED Truck Media, a digital mobile billboard agency, and iHeartRadio’s Geena the Latina and Frankie V Show on 93.3 FM are teaming up to aid area small businesses with free exposure on the company’s digital billboard trucks this weekend. LED Truck Media CEO Jonnathan Trilleras said he […]
Company of the Day: Jones Outdoor
Company: Jones Outdoor Advertising Headquarters: 10657 E. Old Vail Connection Road.,Tucson, Az 85747 Markets: Arizona Phone: 877.292.6273 Email: dtjones@jonesoutdoor.com Jones Outdoor Advertising is a family owned company with more than 35 years experience operating a billboard plant in rural Arizona. The Company is focused on the concerns of those whose interests and products […]
Out of the Office: Joe Mancino
Don’t mess with GreenSigns Chicago CEO Joe Macino. He’s an amateur boxer. Mancino qualified for the Masters Division Golden Gloves Tournament this year but the tournament was cancelled due to covid. Mancino is not the only tough guy in out of home. Giesken Outdoor’s Tom Giesken won 3 Toledo Ohio […]
Insider’s New Book is Available!
Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]
Billboard Insider Classifieds June 13, 2020
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
