Business

Billboard Insider Classifieds June 20, 2020

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Beware This Scam

There are plenty of great civil rights and black lives matter groups you should work with.   One to avoid is Kendrick J Turner’s Let Freedom Ring.  He’s attempted to scam at least five out of home companies.  Insider received this account from Whistler Outdoor on their dealings with Kendrick J. […]

Geopath: Traffic is 91% of normal.

US travel is now 91% of normal according the the Geopath Mobility Update for June 18, 2020. Average miles travelled increase by 0.8 miles during the week ended June 15, which marks the 9th consecutive week of growth. 5 states now have daily travel above pre-covid levels.  Another 18 states […]

Company of the Day: Juggernaut Billboards

Company: Juggernaut Billboards Markets: Arizona Headquarters: 6029 E Paseo Ventoso, 2nd Floor, Tucson, AZ  85750 Phone: 520-241-6419 Email: rendon@juggernautoutdoor.com Juggernaut Billboards operates a plant in Arizona The company is owned by Chip Tolleson and Rick Rendon.  They started the company in 2014.  Insider talked with Rick Rendon. How did you get […]

Covid and Landmark’s Out of Home Portfolio

On a May 7, 2020 earnings call Landmark CEO Tim Brazy said COVID is impacting Landmark’s portfolio of 2,008 out of home assets: “With regard to outdoor advertising our tenants in this sector are experiencing some challenges…In our portfolio we have received a number of abatements and requests for rent […]

Comparing the Out of Home Revenue Forecasts

Here’s a comparison of the US out of home revenue forecasts.  The Group M and Magna forecasts came out this week.  Billboard Insider and Signvalue made forecasts in March 2020. Insider asked Paul Wright, the most optimistic of the forecasters if his opinion has changed since March and he said […]

Magna sees 16% decline in OOH in 2020 followed by 9% increase in 2021

Yesterday Magna issued the June 2020 updated ad forecast.  Magna projects a 16% decline in US out of home revenues in 2020 followed by a 9% increase in revenue during 2021.  Magna says decreased car traffic and public transit usage may result in a 44% annualized decline in out of […]

Company of the Day – IMAGE MEDIA®  

Company: IMAGE MEDIA®                    Headquarters: 5101 Darmstadt Rd. Suite A Hillside, IL 60162 Market: Chicago, IL Phone: (312) 988-4600 Contact email: sales@imageoutdoor.com Insider caught up with Michael Scheid, Jr. EVP and GM of IMAGE MEDIA. Michael, tell us about IMAGE MEDIA.  IMAGE MEDIA is Chicago’s largest independent outdoor advertising operator. IMAGE MEDIA’s plant consists of […]

Group M: OOH Revenues to Decline 21% in 2020 and Grow by 5% in 2021

Yesterday Group M released its 2020 Mid-Year Forecast for US Advertising Revenues.  Here’s the summary table for the percent change in revenues by media sector. Change in US Media Ad Revenue (including political advertising)   Source: GroupM US Mid-year Advertising Revenue Report, June 2020 OOH revenues are forecast to decline […]

Company of the Day: Kansas Outdoor

Company:  Kansas Outdoor Advertising Markets:  Kansas Address:  PO Box 61, Columbus, KS  66725 Phone: 620-479-6180 Kansas Outdoor Advertising operates a billboard plant in southeastern Kansas, southwest Missouri,  northwest Arkansas and northwest Oklahoma. The company also owns a digital billboard.  Karla Lundien is the company’s President. [wpforms id=”9787″] Paid Advertisement