Business

Verizon Teams With Broadsign for Programmatic Offering

NEW YORK and MONTREAL — September 1, 2020 Verizon Media and Broadsign today announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic DOOH supply-side-platform (SSP). Using the combined solutions, Verizon Media advertisers can now easily access Broadsign’s global programmatic DOOH (pDOOH) inventory as part of their omnichannel buys. The partnership is another step […]

Company of the Day: Media Choice

Company:  Media Choice Market:  Texas, Oklahoma, Arkansas and Illinois. Headquarters: 3701 Bee Caves Road, Austin Texas 78746 Phone: 512-693-9905 Email: info@mediachoice.com Media Choice owns and operates over 1000 static and digital faces in Central, South and East Texas,  as well as faces in Arkansas, Oklahoma, and the Chicago DMA. The company was started in […]

Amber Williamson Joins Williamson & Associates

Williamson & Associates is pleased to announce that Amber Williamson has joined the company to create OOH Father-Daughter duo. “Williamson & Associates is growing! I’m very excited to announce the addition of my daughter, Amber Williamson, as Vice President at Williamson & Associates” says company founder Marty Williamson. “Amber has […]

Facebook Sponsors OOH Ads for Small Businesses

New York, NY – August 31, 2020 – Intersection, the leading smart cities media and technology company, today announced that it has partnered with Facebook to support its “Power the Comeback” program. As part of the deal, Facebook is sponsoring free outdoor advertising for small businesses across New York, Los […]

Company of the Day – Mesa Outdoor

Company: Mesa Outdoor Headquarters: 582 Market St., San Francisco CA 94104 Markets: Southern California Phone: 925.386.6372 Email: info@mesaoutdoor.com Mesa was founded in 2008 in Contra Costa County with the goal of developing outdoor advertising structures. Their projects include locations from Sacramento to San Diego.     [wpforms id=”9787″]   Paid Advertisement

Grace Outdoor Takes Over Atkins Outdoor Inventory

Grace Outdoor CEO Diana Stevenson tells Insider that Grace Outdoor has taken over management of 19 Atkins Outdoor faces in Spartanburg, South Carolina.  Grace will be selling the advertising and managing the signs. Grace Outdoor Advertising owns and manages over 500 advertising faces in both South and North Carolina and […]

IBOUSA Members Contribute Vinyls for Hurricane Laura Relief

Every OOH media owner that deals in static inventory deals with the issue of vinyl bulletin materials when the campaign is over.  Chris Cowlbeck, General Manager of IBOUSA, received an email recently from Every Shelter, a non profit that is trying to develop uses for the spent vinyls in the […]

Company of the Day: Media Outdoor Displays

Company:  Media Outdoor Displays Markets:  Texas Headquarters: 14731 Bulverde Rd. San Antonio, Texas  78247 Phone: 210-860-9414 Email: info@mediaoutdoordisplays.com Media Outdoor Displays operates 140 static billboard faces in the San Antonio Metro Market and surrounding counties.  Most of the billboards are 12 by 24 or 14 by 48.  The company was formed […]

Billboard Insider Classifieds August 29, 2020

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Hurricane Laura hits Texas and Louisiana out of home plants.

  Hurricane Laura made landfall on parts of Texas and Louisiana.  Looks like Lamar punched holes in a bunch of vinyl minimize damage to the structures.  Insider hears that modern vinyl has gotten so strong that it bends steel before it rips.   Never noticed this before in hurricane prep… […]