Business

SBA Disaster Loans and Your OOH Company

A new SBA disaster relief program has been approved by the Senate and House.  The program provides $349 billion in funding for SBA disaster loans for small businesses.   Here are key terms: The program is open to businesses with fewer than 500 employees, independent contractors and sole proprietors. Loans are […]

Concentrate on What You Can Control

Insider received this outstanding advice from an independent out of home company yesterday. “We have been busy doing a lot of things that get pushed to the back burner when you are busy selling.  Resetting time clocks, trimming brush, cleaning and organizing the office and also our storage areas just […]

3 Common Errors in Out of Home Leases

On last week’s Billboard Insider podcast,  Insider mentioned three business errors to avoid in an out of home lease: (1) Rent too high…It’s like pulling teeth to fix a bad lease.  If you inherit a lease with rent too high you will be the bad guy…just because you tried to […]

Shoutouts to OAAT, Norton, Clear Channel, Ralston and Grey

The Outdoor Advertising Association of Tennessee (“OAAT”) and Tennessee’s governor are running “Do Your Part, Stay Apart” on 300 digital billboards across Tennessee.  Lamar Advertising, OUTFRONT, Reagan, Plainview, R&R Outdoor, Flynn Signs and Dusty’s Outdoor are taking part.  The OAAT and the Mayors of Nashville, Knoxville, and Memphis are using […]

Traffic is down but not as much as you think.

There’s some breathless sputtering that out of home’s ROI is ruined because no one is driving.   Look at this data from Inrix’s National Traffic Volume Synopsis for March 14-20, 2020. Traffic is down due not as much as you think.  You might want to keep track of the Inrix numbers […]

Is Out of Home an Essential Business for Purposes of Quarantines?

Insider received a call from an operator in Washington State wondering if they can be classified as an essential business and be out updating vinyls for customers?  Timely call, for lots of reasons, but in particular that the OAAA held a “Stay at Home” webinar this week with a significant […]

What Are They Thinking?

Want a laugh in challenging times?  Look at this press release.  It was dated yesterday.  What world are the folks at HTF Market Intelligence living in? There’s a cottage business in which Indian or Chinese firms churn out poor quality “market research reports” playing SEO games.  Many of the firms […]

Shoutouts to Watchfire, Reagan, EMC, Stott, Daktronics and Veale

Watchfire is running coronavirus healthcare messages on LED signs atop  maintenance trucks. Watchfire has also blogged on using digital signs to promote conoravirus awareness. Reagan Outdoor Advertising  has partnered with the Chattanooga Chamber of Commerce to run ads to help unemployed people. EMC Outdoor has a timely post called Weathering […]

Company of the Day: Eye Corp Media

Company: Eye Corp Media Headquarters: 48 Wall Street, 29th Floor  New York, NY 10005 Markets: Nationwide. Email: info@eyecorpmedia.com Phone: 646.871.4430 EYE Corp Media is an Out-of-Home media company that reaches consumers nationwide in local communities where they shop, dine, commute and play. They use multiple media platforms, from backlit posters and high-definition digital […]