Here are five quotes which summarize day two of the Independent Billboard Operators (“IBO”) fall 2021 show.

OAAA President Anna Bager likes the vibe

It’s great to be here.  There’s so much positivity.  To be back here and talk about growth again is so uplifting.

Integration Media Chief Operating Officer Elin Kim says sign photos are important

Photos are important.  When we’re getting photos and we’re seeing no structure or pictures from the side of the road but no road it’s unacceptable.  Buyers will throw the location out…It’s important that your photo sheets are clean, crisp and show what the driver would see from the road.

Dan Nausley, President of Sandler Training and former President Chattanooga Free Times, says newspapers offer a lesson for out of home

We were really successful for a very long time…we had high margins…because of that success nobody was willing to change…No one was willing to adapt…we have to be willing to change and be open to new ideas or we may fall into the same category as daily newspapers…

Ian Bowman-Henderson, Director of Marketing, says DoMedia is increasing the out of home pie

Three-quarters of our buyers of billboards in are buying their billboard for the very first time.  The average sale is $5,800.  Our largest sale was $90,000.

Sean Whistler, Owner, Whistler Outdoor Media on joining the IBO

When my assistant said I’d like us to join the IBO I said “horse and buggy.”  I was wrong.  When my assistant said we need to start looking at Speedway I said “race to the bottom”.  I was wrong.

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