Business

OOH Media Conference Adds Speakers

The Out of Home Advertising Association of America (OAAA) today announced an expanded lineup of speakers and sessions for the 2026 OOH Media Conference, taking place May 11–13 in Dallas, reinforcing the event as the industry’s leading forum for understanding how out of home (OOH) is shaping modern marketing. Centered […]

Company of the Day: Mile High Outdoor

Company: Mile High Outdoor Market:  Colorado. Headquarters: 9250 E Costilla Ave, Suite 500, Greenwood Village, CO  80112. Phone: 303-783-4800. Email: sales@milehighoutdoor Mile High Outdoor was founded in 1996 and owns over 400 billboard faces in Colorado, including 20 digital billboard faces.   Business Times and Watchfire have written about the company’s digital sign installations.  Mile High […]

AI Is Rewriting the Rules of Work: Are Your Employees Ready?

By Janea McDonald, Owner, Edge Consulting AI isn’t a future issue. It’s already changing how your business runs. The real question is whether your employees feel ready or quietly overwhelmed. Across industries, AI is on track to reshape more than half of all jobs, mostly by changing how work gets […]

Company of the Day – Mortenson Outdoor Sign

Company: Mortenson Outdoor Sign Market: Minnesota Headquarters: PO Box 1001 Fergus Falls, MN  56538-1001 Phone: 218-205-7052 Email: mike@mortensonoutdoorsign.com Mortenson Outdoor Sign is a locally owned private company in Fergus Falls, MN which operates a billboard plant in Western Minnesota.   Mike Mortenson was born and raised in Fergus Falls, Minnesota […]

Ben Harbaugh on using Software to Improve your Out of Home Business

Ohio Outdoor Founder Ben Harbaugh was on a growth panel at the spring IBO show.  Billboard Insider asked him to amplify some of his comments. At the IBO show you said: “When you are small and you’re the primary person doing everything there’s a lot in your head that should […]

Company of the Day: Mollman Outdoor

Company: Mollman Outdoor Signs Markets: Oklahoma Headquarters: 627 Chickasha, OK  73018 Phone: 405-224-1560 Mollman outdoor operates a billboard plant with 220 static displays and 3 digital displays in Southwest Oklahoma.  The company is run by Matthew Mollman.   The company is an operator associate in the IBOUSA. Matt, how did Mollman enter the outdoor […]

Billboard Insider Classifieds May 2, 2026

“We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of the ad and my column this year.”  Greg Callaham, Greg Callaham Graphic Design “The classified ad is working on Billboard Insider.”  Karla Steele, K Steele Solutions […]

Three predictions for the US Out of Home Industry

On last week’s Bell Board podcast Billboard Insider’s Dave Westburg made three predictions for the US out of home industry. Clear Channel goes public as a REIT within 5 years Let me make a prediction: Clear Channel Outdoor is going private in the Mubadala Capital transaction, and I predict it […]

Talon Adds New North American Head of Effectiveness

The tightening link between media investment and measurable business outcomes is driving agencies to better demonstrate impactful results for its clients’ out-of-home investments. Talon’s new head of effectiveness role is a story about where OOH is going – toward unified global standards, deeper analytics and a more accountable future for […]

Company of the Day: Media Choice

Company:  Media Choice Market:  Texas, Oklahoma, Arkansas and Illinois. Headquarters: 3701 Bee Caves Road, Austin Texas 78746 Phone: 512-693-9905 Email: info@mediachoice.com Media Choice owns and operates a billboard plant with 1,687 faces including 71 digital faces in Central, South and East Texas as well as faces in Arkansas, Oklahoma, and the Chicago DMA. The […]