Here is Billboard Insiders’ 2021 list of the top 20 US out of home companies ranked by bulletin and poster faces. We’ve updated the list through July 6, 2021. On Thursday we will publish a list of 427 US out of home companies ranked by bulletin and poster faces. Four […]
Business
Southern Billboards Sells Southeast US Assets
Southern Billboards has sold it’s out of home assets in the Southeast US. Insider talked to out of home investment banker Gabe Oliverio who represented Southern about the transaction. Did Southern Billboards sell all or a portion of their assets? Southern sold all of their owned assets in the southeast. […]
Company of the Day: Adams Outdoor
Company: Adams Outdoor Advertising Markets: Illinois, Michigan, North Carolina, Pennsylvania, South Carolina, Virginia, Wisconsin Headquarters: 3801 Capital City Blvd., Lansing MI 48906 Phone: 770-333-0399 Adams Outdoor Advertising (AOA) operates an out of home plant in 7 eastern and midwestern states. Adams was founded by Steve Adams in 1983 and is privately held. […]
Billboard Insider Classifieds June 26, 2021
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Upgrading Ridesheet Photos
Fotofetch crowd-sources out of home advertising photos. Billboard Insider talked with founder Gary Bamesberger about how the company What’s new. Our company is in hyperdrive, we have a software release out now that’s something akin to Zillow or Airbnb. A map that shows jobs available, but you’re not hiring some […]
Company of the Day: Adpod Network
Company: AdPoD Network Market: Nationwide Headquarters: 3600 S Harbor Boulevard, Suite 173, Oxnard, CA 93035 Phone: 888-212-3763 AdPoD operates a 3 sided touchscreen network in 200 shopping malls nationwide. [wpforms id=”9787″] Paid Advertisement
Three Things to Know About OAAA’s Proposed Impression Measurement Guidelines
By: Christina Radigan, Chief Marketing Officer of OAAA The OAAA recently proposed an in-progress framework to establish new Impression Measurement Guidelines because the need for recalibration on measurement in out of home (OOH) advertising has never been more apparent. OOH sellers across the spectrum of formats (print, digital, place-based, transit) feel the […]
Company of the Day – AdSource Outdoor
Company: AdSource Outdoor Headquarters: 131 State St. Lake Charles, LA 70605 Markets: Southwest Louisiana Phone: 337.477.4470 Email: rhardy@adsourceoutdoor.com AdSource Outdoor Advertising Company is a provider of billboards in Southwest Louisiana. With over 50 years of experience they strive to allow advertisers to deliver their message with maximum impact. AdSource was founded in 2003 […]
Michael Palatnek: Using Social Media to Market Your OOH Company
Michael Palatnek recently founded Phoenix Social after a stint as CEO of Posterscope USA. Billboard Insider talked with him about the new venture. You’ve had a varied career with out of home operators (Clear Channel Outdoor, Titan) and out of home specialist agencies (C2C and most recently Posterscope). What have […]
More About OOH Subcontractor Insurance
Earlier this week Billboard Insider posted on how to use insurance to mitigate risks or using subcontractors. Today Stu Lee and Chris Bassler at Baller and Co Insurance give their perspective. As an out of home operator you will most likely have many different subcontractors assisting you with maintenance. If […]