In case you were busy and did not get a chance for your daily read of Billboard Insider this week, here are the top three reads this week.
The Supreme Court was front and center this week and our top two articles involved the ruling on Austin v Reagan.
Supreme Court Upholds On/Off Premise Distinction in Austin v Reagan
Provides an overview of the 6-3 ruling by the Supreme Court as well as comments from Anna Bager, OAAA President and CEO; Richard Rothfelder of Rothfelder & Falick; and Marnie Cody and Richard Hamlin of Hamlin | Cody.
You can read that article here…
Jennifer Sloane on Austin v Reed and a Takeaway For Owner/Operators
OOH attorney Jennifer Sloane does a terrific job of taking the Supreme Court decision into layman’s terms and offers some practical advise on what the decision might mean for OOH owner/operators.
You can read that article here…
Don’t Watch The Chosen?
On the lighter side, is the marketing campaign from the popular crowdfunded show The Chosen and their very clever and unconventional campaign to attract new viewers to the their show. Great example of how to drive consumers to social media using Out of Home.
You can read that article here…
Enjoy your weekend!
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