Business

An On the Ground View of NYC’s Re-Emerging Market

By Miriam Buireu Parra, Business Director, Evolve OOH With September now upon us, New Yorkers are preparing for the city’s final phase of reopening following one of the most severe and well-respected lockdowns anywhere in the United States. Signs of life and normality have been re-emerging in New York for […]

Urban IQ Focuses on Advertising with a Purpose

NEW YORK, Sept. 10, 2020 /PRNewswire/ — Urban IQ, a leading independent Digital-Out-of-Home (DOOH) technology company announced today “Advertising with a Purpose.” A new Corporate Social Responsibility (CSR) focus that will drive significant support to cause related issues and charities.  Urban IQ will also update their corporate tagline to reflect this new organizational mantra. For […]

Company of the Day: Mesmerize Media

Company: Mesmerize Markets: Nationwide Address: 505 8th Ave., Suite 1003, New York, NY  10018 Email: sayhello@mesmerize.com  Phone: 212-365-5848 Founded in 2006, Mesmerize is a media company dedicated to connecting people to valuable information, resources and tools that empower them to proactively manage their health and improve their sense of well-being. We […]

Jeff Rushton on the Irvin Acquisition and Digital Billboard Sales Post-Covid

Yesterday Insider announced that Media Resources had purchased Irvin, Inc.  Insider talked with Jeff Rushton, Media Resources President and CEO about the transaction. Explain how Irvin’s product line complements the Media Resources product line.  Irvin and Media Resources sell to many of the same customers.  Irvin sells the non-digital hardware, […]

OOH Vinyl Exchange Network OOHven

Emergency response efforts for the recent hurricane Laura have spurred a new program between government, nonprofits and corporate donors to deal with a long standing OOH industry problem of managing and disposal of spent vinyls once a campaign is complete.  Billboard Insider met up with Chris Cowlbeck, General Manager of […]

Company of the Day – MH Outdoor Media

Company: MH Outdoor Media, LLC Headquarters: 11750 Katy Freeway Suite 1300 Houston, Texas 77079 Markets: Alabama, Texas, Tennessee, Georgia, Louisiana, and Florida Phone: 855-220-0423 Email: mhenderson@machaik.com A member of the Mac Haik family of companies, MH Outdoor was founded in July 2011 in Houston, Texas. Historically Mac Haik had owned, operated and […]

Why Apple’s privacy changes will be a boon for out of home.

By Eric Kubischta, Co-Founder and Chief Technical Officer, The Lucit Agency Retargeting, behavioral targeting, and the ability for apps and websites to track you across the web is dying, and Apple is leading the way. What does this mean for OOH? – Dollars spent on inventory digital re-targeting campaigns, now need […]

Media Resources Acquires Irvin Inc.

Media Resources Announcing Acquisition of Irvin Inc. as part of continued US Expansion Media Resources, an integrated sign service business offering digital LED displays (outdoor & indoor), 3D props, sign installation and printing services to the Billboard & Commercial Sign industry is pleased to announce the acquisition of Irvin, Inc., […]

Company of the Day: Jarman Outdoor

Company: Jarman Outdoor Advertising Markets: North Carolina Address: 283 Otis Miller Road, Beulaville, NC  28518 Email: contact@jarmanoutdoor.com Phone: 910-290-0447 Jarman Outdoor operates a billboard plant with 50 faces in North Carolina.  The company was started in 2002.  Insider talked with owner Chris Jarman who also is a co-owner of Trident […]

Beware landlord consent to assignments.

Avoid complicated consent to assignment language in your billboard lease.  That’s the lesson of Atkins Media Group vs Del Val Realty Group.  Here are the facts: Atkins Media entered into a lease with Del Val Realty Group to permit Atkins to put a billboard on land owned by Del Val. […]