Business

Company of the Day – Mesa Outdoor

Company: Mesa Outdoor Headquarters: 582 Market St., San Francisco CA 94104 Markets: Southern California Phone: 925.386.6372 Email: info@mesaoutdoor.com Mesa was founded in 2008 in Contra Costa County with the goal of developing outdoor advertising structures. Their projects include locations from Sacramento to San Diego.     [wpforms id=”9787″]   Paid Advertisement

Grace Outdoor Takes Over Atkins Outdoor Inventory

Grace Outdoor CEO Diana Stevenson tells Insider that Grace Outdoor has taken over management of 19 Atkins Outdoor faces in Spartanburg, South Carolina.  Grace will be selling the advertising and managing the signs. Grace Outdoor Advertising owns and manages over 500 advertising faces in both South and North Carolina and […]

IBOUSA Members Contribute Vinyls for Hurricane Laura Relief

Every OOH media owner that deals in static inventory deals with the issue of vinyl bulletin materials when the campaign is over.  Chris Cowlbeck, General Manager of IBOUSA, received an email recently from Every Shelter, a non profit that is trying to develop uses for the spent vinyls in the […]

Company of the Day: Media Outdoor Displays

Company:  Media Outdoor Displays Markets:  Texas Headquarters: 14731 Bulverde Rd. San Antonio, Texas  78247 Phone: 210-860-9414 Email: info@mediaoutdoordisplays.com Media Outdoor Displays operates 140 static billboard faces in the San Antonio Metro Market and surrounding counties.  Most of the billboards are 12 by 24 or 14 by 48.  The company was formed […]

Billboard Insider Classifieds August 29, 2020

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Hurricane Laura hits Texas and Louisiana out of home plants.

  Hurricane Laura made landfall on parts of Texas and Louisiana.  Looks like Lamar punched holes in a bunch of vinyl minimize damage to the structures.  Insider hears that modern vinyl has gotten so strong that it bends steel before it rips.   Never noticed this before in hurricane prep… […]

Which OOH Sectors Declined the Most in 2Q 2020

Yesterday Insider reported that US out of home revenues were down by 45% during the second quarter of 2020.  Place based advertising took the biggest hit (-83%) followed by street furniture (down 69%) and transit (down 68%).  Billboards were down 30%. Insider’s take:  Looks to Insider like Lamar and the […]

2020-2021 FOARE Scholarship Recipients Announced

Twelve students have been selected by the Foundation for Outdoor Advertising Research and Education (FOARE) to receive scholarships for the 2020-2021 academic year.  The FOARE Scholarship Program supports the education and career goals of those who are part of the out of home (OOH) advertising industry family.  174 students have […]

Company of the Day: Marquee Media

Company: Marquee Media Markets: California Headquarters: 1013 Galleria Blvd, Suite 280, Roseville, CA  95678 Phone: 916-297-7882 Email: info@marqueemediaus.com Marquee Media operates high profile digital billboards in California.  Insider talked with Marquee’s President Jeff Joaquin How did you get into the out of home advertising business? I started in the Real Estate department at Foster & […]

US out of home advertising down 45% in Q2 2020

August 24, 2020 (Washington, DC) – Out of home (OOH) advertising revenue decreased 45 percent in the second quarter of 2020 compared to the previous year, accounting for $1.48 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). For the first half of the year, […]