Business

Jon Odom on Steel Prices and Converting a Static Billboard to Digital

Productivity Fabricators is a family owned business which designs and manufacturers outdoor advertising structures.  Insider asked Productivity fabricators President Jon Odom . Steel prices are up. All steel prices have increased. Some more than others:  Steel plate is up 80% since Jan 1.  Beams & angle are up 50% since […]

Digital Colony Buys Landmark Dividend GP and 13% of LP Interests

Landmark Dividend has a new manager.  Digital Colony Management, a global tower and infrastructure company has purchased 100% of the general partner interests in Landmark Dividend, LLC as well as 13% of the limited partner interests in Landmark.  Digital Colony is a subsidiary of Colony Capital a New York Stock […]

Company of the Day: 5 Star Outdoor

Company: 5 Star Outdoor Markets:  Michigan Headquarters: PO Box 252755, West Bloomfield, MI  48325-2755 Phone: 586-335-1444 Email: info@5staroutdoor.com 5 Star Outdoor is a family run business in West Bloomfield, Michigan.  The company operates a static and digital billboard plant around Detroit Michigan in Oakland, Wayne and Macomb Counties. Jennile Oram is the company’s Director […]

The Wisdom of Wes Gilbreath Sr.

Insider just read The Road Out of Town is a Two-Way Street, The Story of Wes Gilbreath, Sr. & SignAd.  Here are three lessons from the book together Wes Gilbreath Sr’s comments. Work with a lender who understands the out of home business. I visited twelve banks in the Houston […]

Conlin Answers Questions on Solar Billboards

Last week Kevin Conlin of Autonomous Power Solutions talked about trends in the solar billboard market.  Today he answers reader questions. How big a set of solar arrays would you need to run a digital billboard? It would probably cover several acres.  The solar is economical now but it’s the […]

Company of the Day – 718 Outdoor

Company: 718 Outdoor Market: Brooklyn, New York Headquarters: New York Phone: 718-664-4315 Email: info@718outdoor.com 718OUTDOOR is a media company specializing in traditional OOH platforms, and they are all about New York. They operate a plant that includes elevator ads, walls, murals and advertising panels.  Their area of focus is their home town of Brooklyn.  Glenn Merone is the […]

A Billboard Lease is Not a License

A billboard lease is not a license.  That’s the lesson of Justin Management vs Metro Outdoor.  Here are the facts. Justin Management subleased property to Metro outdoor to provide Metro the exclusive rights to install advertising on Justin’s property.  The sublease included language saying that it would inure to the […]

OOH’s Big Opportunity: Summer Travel Comeback

With the success of the US vaccine roll out, Americans are ready to travel again this summer. “Consumer Insights and Intent: Q2 2021 Summer Travel,” the latest new research report from OAAA and The Harris Poll, highlights the many opportunities for OOH this summer with 51 percent of US adults […]

Circle Graphic’s Talks About VISEN

Static billboards have been an OOH mainstay for decades. You know the media: Those “traditional” 14’ x 48’ bulletins lining high-traffic thoroughfares, be they city centers or well-travelled highways and freeways. And while this type of outdoor media has always been highly effective, and often highly creative in its execution, […]

Out of Home Caters to Singles

By Norm Chait, Director of Out of home Product and Sales at Ubimo, a Quotient Brand. Vaccinations are increasing steadily with the warmer temperature—and with more Americans getting vaccinated and getting back outside every day, it’s becoming apparent that we’re at the cusp of a “hot vax summer.” People who […]