Business

Paying for Vinyl Changes

Small out of home companies have asked Billboard Insider for ideas on how to pay their vinyl installation subcontractors.  Here’s what one out of home company told Billboard Insider. What should you pay for outsourced installation?  This is tough. I figure that if two guys can install one vinyl in […]

Company of the Day: Ad-Trend Inc

Company: Ad Trend, Inc. Markets: Kansas, Missouri Headquarters: 14450 S US 71 Hwy, Kansas City, MO  64147 Email: denglish@ad-trend.com Phone: 816-283-0600 Ad-Trend owns a static billboard plant with 200 faces in the Kansas City metro.  Ad-Trend was founded in 1983 by Jim Boeh and is the largest locally-owned OOH company in […]

OUTFRONT Opens New Detroit office

Detroit, Michigan – [June 16, 2021] – On Monday, Detroit Mayor Mike Duggan visited OUTFRONT Media’s new downtown office space, which is part of the timeless renovation of the historic Colony Club of Detroit, done in partnership with Detroit’s iconic Forbes family. Originally started under the name Walker & Co., […]

Displayforce Joins DPAA

NEW YORK, June 15, DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Displayforce, the provider of personalized marketing and analytics driving retail and programmatic DOOH revenue, has joined the association. Displayforce has a mission to help […]

Company of the Day – Admiral Outdoor Advertising

Company: Admiral Outdoor Advertising, LLC Market: Duplin County, North Carolina. Headquarters: 5752 S. US Highway 117, PO Box 160,  Wallace, NC  28466 Phone: 910-285-1047 Email: Info@admiraloutdoor.com Admiral Outdoor operates a billboard plant in Duplin County in eastern North Carolina.  The company was started in 2006 when owner Pete Murphy was in […]

Magna Projects 10% US OOH Growth in 2021

Magna Global released the June 2021 Magna global advertising forecast.  US ad revenues will grow 15% during 2021.  Cinema ads will grow 135% after crashing in 2020.  Digital and online ads will grow 24% in 2021 followed by out of home at 10%.   You wouldn’t want to be in the […]

Questions from Readers

Readers have asked Billboard Insider some questions.  We thought we’d crowd source the answers. What’s a good source for 40′ long treated wood posts for billboards? What should you pay when you outsource vinyl installation? Per sign fixed price? An hourly install rate to the crew? Are travel expenses extra? […]

Company of the Day: Ad Tracer Media

Company: Ad Tracer Media Markets: California, Florida, Georgia, Kansas, Nevada, North Carolina, Pennsylvania, Virginia Headquarters: Los Angeles, California. Phone: 1-800-567-3213 Ad Tracer Media operates a fleet of mobile billboards mounted on trucks.  Larry Groves is the company’s President. [wpforms id=”9787″] Paid Advertisement

Chris Cowlbeck on the OAAA’s Open Direct Guidelines

Billboard Insider caught up with Chris Cowlbeck, General Manager of IBOUSA on the new OAAA Open Direct (OOH) Guidelines recently announced. Why did the OAAA adopt the Open Direct OOH guideline? In my opinion, OAAA as our OOH industry trade organization is leading in a number of areas to get […]