Business

Video Everywhere Summit In Person October 12, 2021

NEW YORK, June 29, DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced plans for its in-person and fully live Video Everywhere Summit on October 12 at Chelsea Piers on the Hudson River in New York City. To […]

Company of the Day: AdTrans

Company:  AdTrans Markets: Nationwide Address:  Parrish, FL Email:  cahill@adtransinc.com Phone:  941-266-2290 Adtrans is a family owned nationwide mobile billboard company. Established in 1985 and still currently operating a fleet of both Vinyl and LED Mobile Billboards. How did AdTrans get into the out of home business? Adtrans started in 1985 […]

Company of the Day – Advanced Outdoor Associates

Company: Advanced Outdoor Associates Headquarters: Conway, Arkansas Market: Arkansas Telephone: 501.269.9801 Email: mlinn.aoa@gmail.com Advanced Outdoor Associates was formed April 2010 in Conway, Arkansas.  They partner with the most professional outdoor advertising companies in the Arkansas market that needed help leasing outdoor spaces   [wpforms id=”9787″] Paid Advertisement

Southern Billboards Sells Southeast US Assets

Southern Billboards has sold it’s out of home assets in the Southeast US.  Insider talked to out of home investment banker Gabe Oliverio who represented Southern about the transaction. Did Southern Billboards sell all or a portion of their assets? Southern sold all of their owned assets in the southeast. […]

Company of the Day: Adams Outdoor

Company:  Adams Outdoor Advertising Markets: Illinois, Michigan, North Carolina, Pennsylvania, South Carolina, Virginia, Wisconsin Headquarters: 3801 Capital City Blvd., Lansing MI  48906 Phone: 770-333-0399 Adams Outdoor Advertising (AOA) operates an out of home plant in 7 eastern and midwestern states.   Adams was founded by Steve Adams in 1983 and is privately held.    […]

Billboard Insider Classifieds June 26, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Upgrading Ridesheet Photos

Fotofetch crowd-sources out of home advertising photos.  Billboard Insider talked with founder Gary Bamesberger about how the company What’s new. Our company is in hyperdrive, we have a software release out now that’s something akin to Zillow or Airbnb.   A map that shows jobs available, but you’re not hiring some […]

Company of the Day: Adpod Network

Company:  AdPoD Network Market:  Nationwide Headquarters: 3600 S Harbor Boulevard, Suite 173, Oxnard, CA  93035 Phone: 888-212-3763 AdPoD operates a 3 sided touchscreen network in 200 shopping malls nationwide. [wpforms id=”9787″] Paid Advertisement

Three Things to Know About OAAA’s Proposed Impression Measurement Guidelines

By: Christina Radigan, Chief Marketing Officer of OAAA The OAAA recently proposed an in-progress framework to establish new Impression Measurement Guidelines because the need for recalibration on measurement in out of home (OOH) advertising has never been more apparent. OOH sellers across the spectrum of formats (print, digital, place-based, transit) feel the […]