Business

Company of the Day: Brooks Billboard

Company: Brooks Billboard Markets: Ohio, Michigan, Kentucky Headquarters:  PO Box 795, Perrysburg, OH  43552 Phone: 419-874-6400 Email:  BrooksWelker@yahoo.com Brooks Outdoor operates a plant with 85 billboards in Ohio, Michigan and Kentucky.   The compan’s market includes Toledo, I-75 south to Dayton and state routes in northwest Ohio. The company started in the sign contracting […]

Billboard Insider Classifieds October 2, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Lamar and OUTFRONT Outpace Market in 3Q 2021

Lamar and OUTFRONT outpaced the stock market during the third quarter of 2021.  Lamar up 9.4%, OUTFRONT up 5.2% and Clear Channel was up 0.4% versus  1.6% growth for the S&P 500. Public Stock Market performnce for 3 months ended September 30, 2021.  Lamar (green), OUTFRONT (purple), Clear Channel Outdoor […]

The Macy’s Sign, Headed To Amazon?

You might recognize this store in the picture above.  In fact, Macy’s flagship store on 34th street in Manhattan may be one of the most recognizable department stores in the world.  Part of the reason is because of the 2,200 square foot billboard, built in 1963, on a building adjacent […]

Company of the Day: Borges Outdoor

Company: Borges Media Markets:  Texas Address: PO Box 1201 Stephenville, TX. 76401 Phone: 254-431-2888 Borges Media operates a billboard plant with 4 digital faces and 2 static faces in Stephenville, Texas.  The company was formed in 2019 and is owned by Joseph Borges who also owns a real estate firm.  […]

More Money, More Money

Boston Omaha, the parent company of Link Media, announced yesterday in an 8-K filing with the SEC that they had entered into an at-the-market equity offering program, pursuant to a Sales Agreement with Wells Fargo Securities, LLC  to raise up to $100 Million in a new equity offering. Boston Omaha […]

Company of the Day – Brogan Outdoor

Company: Brogan Outdoor Markets:  Northern Indiana Headquarters: 106 Depot St, Larwill, IN  46764 Phone: 260-327-3257 Email:  sales@broganoutdoor.com Brogan Outdoor was formed in 1984 by Don Brogan after 20 years in the outdoor business, primarily with 3M.  In 1988 Dan Brogan joined his father and today Dan runs the company.  The company […]

A Use For Old Vinyls

FEMA and the IBOUSA are collaborating on a program to repurpose billboard vinyls.  Here are the details. Who are the participants? IBOUSA Federal Emergency Management Association (FEMA) National Voluntary Organizations Active in Disaster (NVOAD) American Logistics Aid Network (ALANaid) Everyshelter Billboard companies. What do I do with my vinyl? Why […]

MRC to Issue Draft OOH Measurement Standards in 1Q 2022

The Media Ratings (“MRC”) council hopes to issue draft OOH measurement standards in the first quarter of 2022.  That was the key takeaway from MRC CEO George Ivie’s talk at last week’s IBOUSA show.  Here are some excerpts: We’ve been around for 55 years.  Non-profit located in New York.  7 […]

Billups Announces First European Hire

AMSTERDAM, Sept. 28, 2021 /PRNewswire/ — Billups, the largest privately held out-of-home technology and managed services company in the U.S., has announced the company’s first hire in Europe with the official appointment of Andrew Brunton as Regional Director, EMEA. Based in Amsterdam, Andrew will be responsible for introducing and developing Billups capabilities in the European marketplace through innovative […]