Business

Three Out of Home Stories to Watch in 2024

Yesterday Digital Signage Pulse editor in chief Nurlan Urazbaev told Billboard Insider improved measurement is a must for the out of home industry.  Today Urazbaev identifies three stories to watch in 2024. What are the top three stories you will be watching for in 2024? The shiny things, obviously, are […]

Company of the Day: Graham Outdoor

Company: Graham Outdoor Markets: Georgia, Florida Address: 2337 Sylvan Grove Rd, Stapleton, Georgia  30823 Phone: 478-494-3965 Email: grahamoutdooradvertising@msn.com Shannon Graham Graham Outdoor is an independent family owned company which operates a billboard plant with 92 faces in Georgia and Florida.  The company was started in 2003 and is owned by Shannon and Tammie Graham.  In […]

Designing OOH Solar for the Worst Solar Day of the Year

Dec 21 is typically the shortest “day” of the year, and coupled with the longest night, can make running billboard lights from dusk to dawn an expensive proposition. You have the longest night of the year on the same day you have the least amount of sunlight. For this reason, […]

Nurlan Urazbaev On What OOH Must Do Better

Nurlan Urazbaev publishes Digital Signage Pulse, a terrific daily digest of what’s happening in the digital sign industry.  Billboard Insider is running a two part interview with Urazbaev.  Today he talks about what OOH must do better. How did you get involved with the out of home advertising business? Mine […]

Company of the Day – Gilbreath Outdoor

Company: Gilbreath Outdoor Advertising Markets: Southeast Texas Headquarters: 407 South Friendswood Drive, Friendswood, TX  77546 Phone: 281-992-4555 Email: info@gilbreathoutdoor.com Headquartered in the greater Houston area , Gilbreath Outdoor has locations in the following Texas Cities: Alvin, Angleton, Arcola, Baytown, Beaumont, Bergheim, Bertram, Boerne, Brazoria, Brookshire, Bulverde, Caldwell, Cameron, Canyon Lake, […]

2023 OOH Tech Review

Insider is continually amazed at how technology benefits Out of Home.  It also changes at lightning  speed and we need to have operating platforms that  can keep pace. We asked Mike Donaldson, Chief Growth Officer, at BillboardPlanet to provide his perspective on 2023 and a look ahead to the new […]

Company of the Day: Gotcha Covered Media

Company:  Gotcha Covered Media Markets:  Washington Headquarters: PO Box 1488, Gig Harbor, WA  98335 Phone: 866-355-6267 Gotcha Covered Media operates a billboard plant with 22 faces in Western Washington in the following communities: Everett Fife Gig Harbor Port Orchard Belfair Kelso Kalama Most of the company’s faces are 10′ by 20′ due to […]

What’ll Drive OOH Revenues for you in 2024? – YOU!

Billboard Insider has asked key players in our network to take a look at 2023 and ahead to 2024. By Chris Cowlbeck, CVO IBO USA and Media Rating Council OOH Committee Chairman I’m looking back a bit at some unprecedented times (yes that phrase has been worn thin) to note: […]

Huntington Outdoor Gives New Life to an Old Building

Huntington Outdoor recently bought an empty church in Gordon, Ohio and converted the space into offices.  Billboard Insider talked with Haleigh Powell Bayer about the project. Haley, how did the project come about? We used to have two offices about 45 mins apart. This January we bought this old church […]

Remi du Preez to Speak at WOO Africa Forum

Polygon Founder and Managing Director Remi du Preez has been named as the second keynote speaker at the World Out of Home Organization’s Africa Forum, to be held in Cape Town from March 11-13 2024. He will headline the second day of the Forum which focuses on the Science of […]