Business

New Tradition Adds Experiential Division

This July, New Tradition is making a splash in the out-of-home industry by launching a new division – New Tradition Experiential or “NTX”. New Tradition is a leader in the out-of-home space with a robust profile of premium signage nationwide, including some of the highest trafficked properties throughout the country. […]

Company of the Day: Made U Look

Company: Made U Look Digital Sign Co. Markets:  West Virginia Address:  PO box 1864, Lewisburg, WV. 24901 Email:  madeulookdigital@gmail.com Phone: 304-638-4055 Made U Look operates three Watchfire digital billboards in West Virginia.       [wpforms id=”9787″] Paid Advertisement

Company of the Day – Maddison Visual Media

Company: Maddison Visual Media Headquarters: 11811 Sendera Ln., Richmond, TX 77407 Market: Southeast Texas Phone: 866-794-3567 Maddison Visual Media is one of the two largest billboard companies in the greater Beaumont area. Maddison provides advertising access to Southeast Texas including Hardin, Jasper, Jefferson and Orange Counties. Misty Richardson is the […]

Readers Speak on Separate Rate Cards for Non-profits and Local Advertisers

An overwhelming majority of Billboard Insider readers have a separate rate card for non-profit advertisers but very few have a separate rate card for local advertisers.  See our poll results below.   Franklin Outdoor’s Dan Franklin says you should think about pricing short term transactions higher to encourage longer term […]

Company of the Day: MAD Outdoor

Company: MAD Outdoor Address:  Illinois Phone: 708-784-0886 MAD Outdoor operates 28 billboard locations around the suburbs of Chicago.  Mark Hirtzer is the company’s owner.  He founded MAD Outdoor in 1999.  David Malay is President.       [wpforms id=”9787″] Paid Advertisement

Billboard Insider Classifieds July 9, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

AdQuick.com and OutPoint Partner to Bring Revenue Lift Modeling Solution to Out-of-Home Advertising

LOS ANGELES, July 7, 2022 /PRNewswire/ — AdQuick.com, the world’s top out-of-home (OOH) advertising platform, today announces a partnership with OutPoint, a predictive media mix modeling (MMM) platform, to enable AdQuick users to intelligently diversify and scale their advertising media mix–including their existing out-of-home campaigns. “In the wake of iOS14+, many brands are seeking […]

Company of the Day: Look Billboards

Company: Look Billboards Market:  Southern Oklahoma Headquarters: 1500 W. Broadway, Ardmore, Oklahoma Phone: 580-226-0222 LOOK Billboards operates 100+ traditional faces and 5 digital rotary-networked billboards in the following Oklahoma markets: Ardmore, Atoka, Caddo, Durant, Healdton-Wilson, Lone Grove, Madill, Springer and Sulphur-Davis. Most of the billboards are 12 by 24.  Chris Cowlbeck is the General […]

Geopath Names Chris Luken SVP Product

New York, NY (July 6, 2022) – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, has named Chris Luken Senior Vice President of Product. In this new role at Geopath, Luken will focus on accelerating and expanding the suite of Geopath’s OOH audience measurement […]

Company of the Day – Mackay Advertising

Company:  Mackay Advertising Market:  Texas Headquarters:  2221 Clear Creek Court, Weatherford, TX 76087​ Phone: 817-877-1866 Email: Mike@MackayAdvertising.com Mackay Advertising was founded in 1985 and provides outdoor advertising on buses, bus benches, and billboards in the Dallas/Fort Worth market. Mackay also offers graphic design services such as: Logos, Business Cards, Brochures, […]