Author: John Weller

OOH Acquisitions Continue To Be Robust For The First Half Of 2022

Billboard Insider has compiled a list of out of home transactions for the first half of 2022. If we’ve written about it, we have provided a link in the Buyer column. This is not a complete list.  We appreciate the information provided by the M&A firms serving our industry and […]

Rate This Ad with Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day – Lockridge Outdoor Advertising

Company: Lockridge Outdoor Advertising Headquarters: 2110 Ranch Rd 620 S., Lakeway TX 78734 Markets: Utah, Indiana, Illinois, Idaho, Ohio, Kentucky, Iowa, Alabama, Georgia, New Mexico, California, Pennsylvania, Oregon, Washington, New York, Connecticut, Michigan, and Florida Phone: 727-415-4332 Email: TONY@LOCKRIDGEOUTDOOR.COM Tony Lockridge, the owner of Lockridge Outdoor Advertising LLC experience begins […]

Should I Be Worried About Interest Rates?

Insider has had a number of readers who have asked about the trend in interest rates and whether they should be concerned.  The short answer is, not yet. The best way to demonstrate this is through two graphs showing the historical changes in both the Federal Funds Rate and the […]

Sign Up for IBO’s OOH 101

From Becky Smith, IBO Enterprise Manager The IBO networking group meets together twice a year to share ideas, meet like-minded people and find new ways to generate revenue.  Our group is growing and we have fewer restrictions for companies to join.  We extend membership to both OOH rookies as well […]

Company of the Day –  Local Digital Billboards

Company:  Local Digital Billboards Markets:  South Carolina. Address:  1543 Wando Landing Street,  Daniel Island, South Carolina  29492 Phone: 843-364-6019 Email: localdigitalbillboards@homesc.com Local Digital billboards operates digital billboards in Pawley’s Island South Carolina and Buford, GA.  The company is run by Heather MacQueen Jones.  Prior to starting Local Digital Billboards, Macqueen Jones […]

The Saturday Selfie – Anyone Can Learn To Sell

Think only salespeople and sales management will benefit for this book? Any one who is thinking about sales as a career choice or career change will benefit from  The Ultimate Out of Home Sales Guide.   Take it from our friend Brian Smith, you can build a sales career from anywhere. […]

Billboard Insider Classifieds June 25, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Netflix Promotes Man vs Bee

Netflix is promoting their new series Man vs Bee with a creative Outdoor activation in Manchester England.  The out-of-home campaign features the series star, Rowan Atkinson, in the center of a roundabout with poles around it which house giant bees on top. A moving picture is worth a thousand words, […]

Lindmark Outdoor Media & An Interview With Trent Lindmark

Company:  Lindmark Outdoor Media Corporate Headquarters:  2700 Technology Place, Norman, OK 73071 Markets:  Oklahoma, New Mexico, Arkansas, Kansas, Louisiana and Texas Phone:  405-928-5800 Email: info@lindmarkoutdoormedia.com Lindmark Outdoor Media is one of the largest privately held billboard companies with over 6,000 faces in the United States. Lindmark was established by Trent Lindmark who […]