MOUNT LAUREL, N.J., May 5, 2025 /PRNewswire/ — Premier Outdoor Media (“Premier” or the “Company”), a leading independent operator of out-of-home advertising (“OOH”) assets throughout the Northeast Corridor, announced today that it has divested its OOH assets to Lamar Advertising Company (NASDAQ: LAMR) (“Lamar“). Financial terms of the transaction were not disclosed. Premier […]
Author: John Weller
OAAA Appoints New Industry Leaders to Board and Executive Committee
Washington, D.C., May 5, 2025 — The Out of Home Advertising Association of America (OAAA), the national trade association representing the entire out of home (OOH) advertising industry, today announced the appointment of several new leaders to its Board of Directors and Executive Committee. These appointments reinforce OAAA’s commitment to building […]
Company of the Day – Ayres Sign & Outdoor
Company: Ayres Sign & Outdoor Headquarters: 18787 Business 13, Branson West, MO 65737 Market: Branson, MO Phone: 417-272-3327 Email: info@ayressign.com Ayres Outdoor and Ayres Sign Company was founded in 1972. Ayres has deep roots in the southwest Missouri community offer their products, design, and fabrication services within a 50 mile […]
Billboard Insider Classifieds May 3, 2025
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Adams Outdoor Expands in Eastern PA with Acquisition of Times Shamrock Outdoor
Eastern, PA– May 1st, 2025 – Adams Outdoor Advertising is excited to announce the successful acquisition of billboard inventory from Times Shamrock Outdoor, significantly enhancing its presence in the Eastern Pennsylvania market. This acquisition brings 24 static bulletins and 25 digital bulletins into the Adams portfolio—further solidifying the company’s momentum […]
OOH Sales: “Pre-Call Panic” The Silent Pipeline Killer
Let’s talk about something we’ve all felt but rarely name: The Pre-Call Panic. It’s that gut-punch feeling of hesitation right before you reach out to a business you don’t yet know—whether by phone, email, LinkedIn, or walking through their front door. It’s the internal voice that whispers, “What if they […]
OAAA Aligns for Growth: New Leadership Hire to Focus on Revenue, Growth, and Member Success
OOH Veteran Greg Ald to Join OAAA as SVP, Revenue, Growth, and Membership Washington, DC, May 1, 2025 – Coming off a record-breaking year for out of home (OOH) advertising, the Out of Home Advertising Association of America (OAAA) is sharpening its focus on long-term growth, operational excellence, and deeper member […]
Huntington Billboards Acquires 117 Displays from Midwest Advertising
(GORDON, Ohio) – Huntington Billboards, a premier outdoor advertising company based in Gordon, Ohio, has acquired 117 displays from Midwest Advertising, LLC. This purchase significantly expands Huntington’s billboard footprint throughout Minnesota, strengthening its ability to deliver broader reach and greater impact for its advertising clients. The addition of these assets […]
Creative Increased OOH Spending 6X
Insider learned about another OOH success story where the creative led to a significant increase in outdoor spending. We contacted Melody Roberts of Out of Home Creative to find out more. Broussard Injury Lawyers in Louisiana contacted Melody in 2024, skeptical about outdoor advertising, but willing to see what […]
Link Media GM’s Gather in Georgia
Link Media Outdoor was thrilled to host our Annual General Managers’ Meeting from April 21-23 in Alpharetta, GA. This event brought together our dedicated team of general managers from across the country to discuss strategies, share insights, and celebrate our collective achievements. We heard presentations from each GM on their respective […]