Author: John Weller

Evolution of OOH Advertising: Paint to Pixels

  Out-of-home advertising has played a vital role in brand visibility, evolving from simple painted signs into one of the most adaptive and influential formats in modern marketing. This transformation from static vinyl to dynamic digital displays has reshaped how companies reach audiences in the real world. The industry began […]

Company of the Day – Hicks Outdoor Advertising

Company: Hicks Outdoor Advertising Headquarters: 504 Brooks Lane, Seneca, SC. 29672 Markets: West Virginia Phone: 800-559-0105 Email:   greg@HicksOutdoor.com Hicks Outdoors Advertising is owned and operated by Gregory Hicks Enterprises Inc..  The company operates bulletins predominantly comprised of standard sizes 14′ x 48′, 10’6″ x 36′ and 12′ x 50′,  10′ […]

Rothfelder on Ohio Bans Cannabis

I saw the article in today’s Billboard Insider, entitled “Ohio Bans Cannabis Billboards.” I see from the article that Ohio apparently allows the consumption of cannabis products, at least for medical purposes. However, the State has completely banned the advertising of the weed, including on billboards, as well as transit, […]

Former State Rep. Gerald McCormick Dies After Battle with ALS

Insider saw this posting in the Chattanooga Times. Former state Rep. Gerald McCormick, a Republican who represented Hamilton County in the Tennessee General Assembly for 14 years, has died. He was 63. McCormick served as the House majority leader and resigned in 2018 to work in the private sector. In […]

Billboard Insider Classifieds December 13, 2025

  “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads […]

Daktronics Announces 2026 Fiscal Second Quarter Results

Insiders Note: Daktronics released their fiscal year 2026 2nd Quarter results this week.  Here are highlights from the Company. Fiscal Q2 2026 financial highlights include: Operating income increased to $21.6 million, compared to $15.8 million for the second quarter of fiscal 2025; the year-ago quarter included $3.3 million of consulting expenses associated with business transformation […]

Do These Two Go Together?

Our latest example comes from Joshua Perkins G.M. of JR Promotions in Indiana We’ve got a couple of odd ball pairings that have been seen in our area. We just couldn’t talk the funeral home and day care center out of advertising together. They wouldn’t take no for an answer! […]

Company of the Day – Grace Outdoor Advertising

Company:  Grace Outdoor Advertising Headquarters: 1201 Lincoln Street, Suite 300, Columbia SC 29201 Markets: North Carolina, South Carolina, and Georgia Phone: 803.252.7084 Email:   hal@graceoutdoor.com, diana@graceoutdoor.com Grace Outdoor Advertising has been operating in the Columbia S.C. area for over 30 years. Their offices are located in the historic Congaree Vista where they […]

CTV vs. DOOH. What’s The Fuss?

By Nick Coston By definition, CTV, or Connected TV, is any internet-connected TV that streams digital video content, including smart TVs, and or older TVs, hooked up to streaming devices. CTV bridges regular, TV with digital, targeted advertising. It works. Conversely, DOOH, digital-out-of-home advertising, simply uses digital screens in public […]

Greg Callaham Earns Five National Awards for Excellence in Advertising Design

Chattanooga-Based Design Firm Receives National Recognition for Billboard, Transit, and Logo Design Chattanooga, TN – Greg Callaham Graphic Design, a Chattanooga advertising design firm, recently announced it has earned five American Graphic Design Awards in national recognition for creative excellence. The awards were bestowed by Graphic Design USA, a nationwide trade […]