The Place Exchange Programmatic OOH Trends Report was published yesterday! The report reviews select US spending patterns within the Place Exchange platform in the first half of 2025, analyzing delivery across billions of programmatic OOH impressions. Outdoor (including billboards and street furniture) remained the largest venue category, with 51% of […]
Author: John Weller
Communication With Off-Site Contract Employees
How Positive Communication Builds Stronger Relationships with Off-Site Contract Pilots For off-site employees, clear and respectful communication is essential for both operational success and building strong, lasting partnerships. Our pilots at SignBird bring a high level of skill, autonomy, and adaptability to their work, often managing shifting conditions such as […]
Company of the Day – Circle Signworx
Company: Circle Signworx Address: 146 Londonderry Turnpike, Suite 17, Hooksett, NH 03106 Phone: 603-625-5403 Email: sales@circlesignworx.com Circle Signworx operates a 10 face digital billboard plant in New Hampshire. The company was formed in 2011. The principals in the business are Paul Hanson and Hank Simpson. The company also provides marketing and […]
Billboard Insider Classifieds July 26, 2025
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads […]
Park Outdoor Launches A Formetco 13mm Display Enhancing Syracuse’s Eastern Corridor
Syracuse, NY — [7/24/2025] — Park Outdoor proudly announces the installation of its first digital billboard on Route 481, marking a significant milestone in the company’s expansion and innovation in the Syracuse market. This state-of-the-art digital display, manufactured by Formetco, is the only 13mm digital billboard in the region, offering unmatched clarity […]
To Ozzy
My friend Jim Johnsen is a huge classic rock fan and I thought of him when I saw this LinkedIn post by Lamar noting the passing of Ozzy Osbourne. I did have the opportunity to see Ozzy live, but it was a large number of years ago. Jim, if you […]
Company of the Day – Carroll Advertising
Company: Carroll Advertising Company Market: Massachusetts Headquarters: 415 Neponset Avenue, Dorchester, MA 02122 Email: john@carrolladvertising.com Phone: 617-282-2100 Carroll Advertising Company, Inc., was started in 1996 by John Carroll with three billboard faces. The company grew to include a division of digital advertising and poster displays targeting Cape Cod, Martha’s Vineyard and […]
Chris Rothfelder Comments on Billboard Relocations
I couldn’t agree more with Insider’s takeaways from the Lamar v. Country Side Restaurant Inc case out of Wisconsin. I would add that, not only should an operator that loses a sign due to condemnation carefully read all documents and be mindful of release language, but also pay close attention […]
Formetco Launches “Formetco One” – A Game-Changing Asset Management Portal for Billboard Structures
July 22, 2025 – Duluth, GA — Formetco, the industry leader in Out of Home (OOH) innovation, proudly announces the launch of Formetco One, a powerful online portal created to optimize the way billboard operators manage their structure assets. Developed by Formetco’s Structure Division, Formetco One marks a major leap […]
Corner Cube Display Lights Up Advertising and Art on Sunset Boulevard
Multi-display digital billboard brings a unique perspective to passersby BROOKINGS, S.D. – July 21, 2025 – A new multi-display digital billboard for The Now and Orange Barrel Media (OBM) has been activated at the busiest intersection on Sunset Boulevard in West Hollywood, California, manufactured and installed by Daktronics (NASDAQ-DAKT) of […]