Author: John Weller

Anna Bager’s 2023 State of the OOH Industry Speech

OAAA/Geopath OOH Media Conference Nashville, TN Tuesday, March 28, 2023 Welcome to the 2023 OAAA/Geopath OOH Media Conference! It’s great to be with everyone today. We’re thrilled that over a thousand OAAA members and their partners have registered for the conference. Today, I’m looking forward to sharing all of the […]

OAAA UNVEILS THE WINNERS OF THE 81st OBIE AWARDS FOR CREATIVE EXCELLENCE

 20th Century Studios for “Avatar: The Way of Water” Campaign Created by Disney Takes Home the Gold and Platinum OBIE Awards NASHVILLE, TN. – March 28, 2023 – The Out of Home Advertising Association of America (OAAA) today announced the 81st Annual OBIE Award winners. For the past eight decades, the […]

Out of Home Advertising Up 20.7%, Exceeding Revenue Record Set Pre-COVID in 2019

The year’s fastest-growing medium, OOH revenue hits $8.6 billion WASHINGTON, D.C. – March 28, 2023 – Out of home (OOH) advertising revenue increased 20.7 percent in 2022 compared to the previous year, accounting for $8.6 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This […]

SignBird’s Location of the Week – 71016 from Lamar of Syracuse

Welcome back to SignBird’s Location of the Week! We’re going up north to Syracuse, New York for this billboard from Lamar of Syracuse! As well as being a beautiful billboard with a unique build, this site gets both traffic from the highway, as well as traffic from the shopping center! […]

OOH Leadership: Creating A High-Performance Culture

There are certain foundational aspects that must be in place if your OOH company is going to be as highly effective, efficient and as profitable as it can be.  One of those things, in my opinion, is to have a culture of accountability.  In our 40+ years of running media […]

Industry Executives from Molson Coors Beverage Company, Project X and YESCO Outdoor Media Join Geopath Board of Directors

NEW YORK, NY (March 28, 2023) – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today announced the appointment of three new members to its Board of Directors at its annual Board of Directors meeting during the OAAA/Geopath OOH Media Conference on Monday, March 27.  Joining […]

Talon Acquires Out of Home Business, Evolve,  as Part of Ongoing Expansion Plans

London, UK. 27 March 2023: Talon, the global independent Out of Home (OOH) media agency, today announces it has acquired Evolve, the fast-growing, independent specialist OOH business as part of its ongoing, ambitious international expansion. Multi-award winning and with a reputation for successful business development, delivery, efficiency and agility. Evolve is a […]

Company of the Day – Wild Posting Advertising

Company: Wild Posting Advertising Headquarters:  214 S. Locust St. #300 Inglewood, CA 90301 Markets: Major U.S. Cities Phone: (310) 437-0217 Email: derek@wildposting.com Wild Posting Advertising is street-level advertising where paper posters, and sometimes vinyl posters are pasted onto the sides of buildings, construction sites and barricades. Wild Posting, which is […]

Billboard Insider Classifieds March 25, 2023

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]