Welcome back to SignBird’s Location of the Week! We’re headed to Pensacola, Florida for this billboard from RRRR Outdoor! We asked the team at RRRR Outdoor to tell us a little bit about this board, and they said, “This high-impact, digital display sits on one of Pensacola/Escambia County’s most […]
Author: John Weller
Company of the Day – Zalla Outdoor
Company: Zalla Outdoor Markets: Kentucky Headquarters: 2333 Anderson Road, Crescent Springs, KY 41017 Phone: 859-250-8793 Email: shannon@zallaoutdoor.com Zalla Outdoor operates a digital billboard on I-75 in Northern Kentucky just over the Ohio River from Cincinnati. The sign is on the most heavily traveled interstate in the Cincinnati/Northern Kentucky area and gets 284,452 […]
Lindmark Outdoor Media Unveils New Brand Identity Reflecting Its Varied Business Offerings and Expansion of its Printing Services Divisions
NORMAN, OK. – Today, Lindmark Outdoor Media (“Lindmark”) unveiled its new brand identity to reflect its various business offerings under a single umbrella, coinciding with the expansion of its digital printing divisions. Until now, Lindmark conducted its outdoor advertising as Lindmark Outdoor and Lindmark Outdoor Media, and Lindmark’s billboard and […]
Justin Powell Says “Focus on What Produces Value!”
By Justin Powell, President & CEO, Huntington Billboards I sat silently, watching an endless line of cars honking and drivers yelling things I don’t care to repeat. It was 2012, and while attempting to build my seventh billboard, I had accidentally caused an enormous traffic jam. In the early days […]
Summer Travel and Spending Expected to Rise, Signaling Continued Growth in Consumer Confidence
As marketers seek to reach shoppers over the next few months, out of home advertising shows renewed, strong engagement for brands, especially across pharmaceuticals, video streaming networks, luxury, and alcohol NASHVILLE, TN – March 29, 2023 – Americans remain undaunted when it comes to spring and summer spending on travel, gifts, and […]
OAAA & Geopath Announce 2023 OOH Local Case Study Award Winners
Honoring out of home excellence in cities large and small WASHINGTON, D.C. – March 29, 2023 – The Out of Home Advertising Association of America (OAAA) and Geopath announced the winners of the 8th Annual Local Case Study Awards at the 2023 OAAA/Geopath OOH Media Conference in Nashville, TN, this […]
Company of the Day – YESCO Outdoor Media
Company: YESCO Outdoor Media Markets: Utah, Idaho, Montana, Wyoming, Nevada, South Dakota, Arizona & Nebraska Headquarters: 2401 Foothill Dr, Salt Lake City, UT 84109 Phone: 1-866-779-8357 YESCO produces custom signs, lightings and display systems for businesses and operates a billboard plant in the Western United States. The company was started […]
Anna Bager’s 2023 State of the OOH Industry Speech
OAAA/Geopath OOH Media Conference Nashville, TN Tuesday, March 28, 2023 Welcome to the 2023 OAAA/Geopath OOH Media Conference! It’s great to be with everyone today. We’re thrilled that over a thousand OAAA members and their partners have registered for the conference. Today, I’m looking forward to sharing all of the […]
OAAA Names New Chairman, Clear Channel Outdoor CEO Scott Wells, Elects Five New Board Members
WASHINGTON, D.C. – March 28, 2023 – Scott Wells, the CEO of both Clear Channel Outdoor Holdings, Inc. (“CCOH”) (NYSE: CCO) and its Americas subsidiary, is taking on the role as chair of the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out […]
OAAA UNVEILS THE WINNERS OF THE 81st OBIE AWARDS FOR CREATIVE EXCELLENCE
20th Century Studios for “Avatar: The Way of Water” Campaign Created by Disney Takes Home the Gold and Platinum OBIE Awards NASHVILLE, TN. – March 28, 2023 – The Out of Home Advertising Association of America (OAAA) today announced the 81st Annual OBIE Award winners. For the past eight decades, the […]