Media Village has a post by Dan Levi, Executive Vice President and Chief Marketing Officer of Clear Channel Outdoor Americas on converting undecided holiday shoppers. Here are some key ideas from his article. Reach Consumers as They’re Making Their Shopping Decisions – Consumers spend 70 percent of their waking hours […]
Author: John Weller
Vertical Bridge Completes $196 Million Debt Offering
RBR.com reports that tower owner Vertical Bridge finalized the closing of $196 million initial principal amount of Series 2016-2 Secured Tower Revenue Notes in a private asset-backed securitization transaction. The notes have an anticipated repayment date of October 2021 and final legal maturity of October 2046. The proceeds of this offering will […]
Daktronics Offers Presidential Election Content
Daktronics Offers Digital Billboard Customers Presidential Election Content And Data Package BROOKINGS, S.D. – Oct. 13, 2016 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, is helping out-of-home digital signage owners sell advertising while also serving the public with a free 2016 election-targeted content package for Daktronics digital billboards. This free […]
Wrapify Turns Cars Into Moving Billboards
CCTV America shares a story of a new California startup taking advantage of the ability to track vehicles by turning them into moving billboards and generating some cash for the owners. Wrapify operates a crowdsourced advertising platform that connects drivers and brands to create on-vehicle advertising. We wrote about them […]
Millennials And Ad Blocking Software
A recent article in eMarketer provides some insight into on-line attitudes of millennials (US ages ages 18-24). Anatomy Media, a creative advertising agency specializing in entertainment marketing, surveyed 2,700 US adults ages 18 to 24. Overall, the study found that: Most US millennial internet users have an ad blocker on […]
OAAG Creative Contest Winners
Each year the OAAG holds their Creative Contest to showcase the artistic talent and imagination they have in the state of Georgia. It may be the only state association that holds such a contest. If your state does something similar let us at Insider know. The association President, Conner Poe, says […]
United expands banners-to-bags ‘upcycling’ project
United Airlines is expanding an “upcycling” initiative turning old banners and billboards into travel accessories as reported in The Chicago Tribune. United spokesperson Maddie King shares that “rather than put them in landfills, we decided to try to find something creative to do with them,” she said. Last year, the […]
Billboards! Exclamation Point For Sports
Many of you may have noticed how billboards and sports make a good partnership. The Huffington Post has noticed and highlight the relationship in a blog post this week. Look at this list of recent sports related billboards: Red Sox’ billboards honor the farewell at-bats of 10-time All-Star David Ortiz […]
Snapchat Ads Starting to Pop Up
Snapchat marketing codes are starting to show up in different venues, inviting people to scan them with promises of promotional add-ons inside the app. Ad Age is reporting that Snapchat has turned the concept into an ad format called Snap to Unlock. Brands put the codes, which look like Snapchat […]
Clear Channel RADAR Video
Great video on Clear Channel’s RADAR system. Also a good primer on the how to’s of digital audience segmentation for outdoor. Paid Advertisement
