Author: John Weller

What’s Your IQ?

 Courtesy of Daktronics OOH Advertising     When you measure IQ, typically you think of an intelligence test. But what if we told you there’s another IQ test that measures brilliance, specifically for digital Out of Home billboards? We’re talking about Image Quality. Breaking it down When you think of image, it […]

Company of the Day – Canyon Outdoor Media

Company:  Canyon Outdoor Media Headquarters:  9601 W. State St., Boise ID 83714 Markets: Boise, Meridian, Nampa & Fruitland Idaho Phone: 208.938.8880 Email: info@canyonoutdoormedia.com Today’s Canyon Outdoor Media has enjoyed tremendous growth since it was started providing billboard advertising in Boise, Meridian, Nampa & Fruitland Idaho in 2003. Recently, Canyon Outdoor Media has been putting innovation to […]

Court Victory in Kentucky; Scenic Has No “Standing”

A unanimous three-judge appeals court said Scenic Kentucky cannot challenge the state’s regulation of digital billboards and vegetation control because Scenic does not have “standing” in court. Background In late 2015, the Kentucky Legislature approved bills to regulate digital billboards and allow vegetation control along roadways. Scenic Kentucky challenged both […]

Whiteheart Outdoor Billboard Plant For Sale

  The Whiteheart Outdoor Advertising plant is for sale.  Insider talked with Whiteheart’s broker, Stephen Minnich of Piedmont Business about the transaction. Steve, Tell us about the plant. Whiteheart Outdoor Advertising Company owns 18 sign structures with a total of 35 sign faces, all of which are offered for sale.  […]

EyeCorpMedia Asks “Yanny or Laurel”?

Insider is giving a shout out to Nancy Fletcher for noticing, and the team at EyeCorpMedia for demonstrating how relevant OOH can be. Unless you have avoided the news this week, you have heard way too much on the debate over what do I hear “Yanny or Laurel”.   Somehow this […]

Meet “Albert” From SprayPrinter

  SprayPrinter announced last week in conjunction with GO2018 that they had become a member of OAAA. Dan Grumley, Executive Vice President at SprayPrinter provided the following: SprayPrinter and its Robot “Albert” are pleased to have joined the OAAA SprayPrinter has developed a robot that is fondly referred to as […]

Company of the Day – Burkett Media

Company: Burkett Media Market: Texas Address: P.O. Box 163266, Austin TX 78716 Phone: 512.787.2375 Email: info@burkettmedia.com Burkett Media was founded by Beau Burkett in 2003 while attending college. Burkett Media offers a diverse mix of over 100 high profile static and LED digital billboard locations throughout Texas including the following cities: […]

Mating Bears Invade Spokane…Briefly

Spokane, WA based apparel company, The Great PNW, went viral with a short-lived but lively billboard campaign in this Insider’s home town.  On April 30th commuters were met on their drive downtown with this image of two bears on a Lamar posted sign.  It didn’t take long before Twitter was […]

Company of the Day – Busby Companies

Company: Busby Companies Headquarters: 1734 Wansley Road, Laurel, MS  39440 Phone: 601.428.4014 Markets: Mississippi, Louisiana, Northwest Florida and Indiana Busby Companies is a local family owned and operated billboard advertising company in Laurel, Mississippi with over 30 years of experience in the industry. They also specialize in the design and manufacturing […]