Author: John Weller

Billboard Insider Classifieds August 19, 2023

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

OOH Leadership: Leading from the Frontlines

Enhancing the efficacy of your OOH sales team often requires more than just overseeing from the office. When you accompany them on sales calls, you’re presented with an invaluable opportunity to see their skills and challenges in real-time. This firsthand insight often reveals a more nuanced view than what’s relayed […]

What is Your Most Unique Billboard?

Have you ever considered which billboard in your market is truly unique? Insider asked that question last week and the article received solid response.  We also heard from Marty Williamson sharing his version of unique structures and he shares his memory today. I happened to be trying to organize a […]

Outdoor Advertising Association of West Virginia Has Restarted

WV Outdoor President & CEO, Bill Lodzinski, along with Lamar VP/GM, Shane Walters have been working on an initiative to restart the Outdoor Advertising Association of West Virginia.  Lodzinski organized a meeting in Charleston recently with West Virginia OOH companies to work out the details.  Kerry Yoakum, OAAA SVP Government […]

Vistar Media Launches Certification Program For Programmatic Digital Out-of-Home Advertising

New York, NY | August 16, 2023 – Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), announced today the launch of its Vistar Academy certification program, “Accelerate: Foundations of Digital Out-of-Home.” This certification is designed to empower agency and brand marketing teams, in addition to […]

Company of the Day – Burelz Billboards & River Advertising

Company:  Burelz Billboards & River Advertising Markets: Memphis & Nashville, TN Headquarters:   5587 Murray Avenue Suite 104, Memphis TN 38119 Phone: 901.289.5951 Email: dburing@aol.com Burelz Billboards is based in Memphis with many centrally located boards in Tennessee, Alabama, and Mississippi with different choices, such as stagnant, tri-vision, and digital. David […]

Outdoorlink, Inc. Collaborates with TDO Advertising Introducing OOH Camera System Through Patented Smartlink Management System [SMS]

“Click Here To Watch Camera System Video” [Huntsville, AL] August, 15th, 2023 – Outdoorlink, Inc., industry leader in cellular-based monitoring and remotely managing billboard assets in real-time, is proud to announce a special project in collaboration with Michigan-Ohio based out-of-home advertising company, TDO Advertising. This project marks the introduction of […]

Company of the Day – Campfire Billboards

Company: Campfire Enterprises Market: Lafayette, LA Phone: 877-722-6273 Email: sales@campfirebillboards.com Campfire Billboard was founded in 2017 and provides coverage in the Lafayette, Louisiana DMA. Brad Fales is the company President.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in […]

Billboard Insider Classifieds August 12, 2023

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

OOH Sales: 6 Steps to Better Listening on a Sales Call

Professional salespeople are focused on being solutions providers.  To do so they must excel at gathering information from the prospect to determine if leasing land to us for a structure or if outdoor advertising would in fact be a good fit for their business.  Executed properly a professional sales call […]