Author: John Weller

The Value of a Buck

Billups, on their web page, explain that they are the ones agencies and brands call to make amazing happen.  Below is a short video they produced on the power of OOH and their thoughts on the value of Out of Home Media. https://vimeo.com/216539692 [wpforms id=”9787″] Paid Advertisement

Philadelphia Parking Authority Wants More Billboards

If the Philadelphia Parking Authority has their way, they will add another 45 billboards in neighborhood parking lots.  Phillymag.com is reporting that the 14 billboards the PPA currently has at 4 of its Center City garages earned $60,000 so far in 2017.  In the first phase of their plan the PPA […]

Chris Cowlbeck on The IBOUSA Convention

Insider caught up with Chris Cowlbeck of the IBOUSA to get his reflections on last week’s convention. I think you were the hardest working guy in Scottsdale last week at the IBO convention.  What were the highlights from your perspective? We have a great team of folks including Carrie, Chad […]

Company of the Day – Emerald Outdoor

Company: Emerald Outdoor Market: Washington, Idaho. Headquarters: 9212 E Montgomery Ave, Suite 604, Spokane Valley, WA  99206 Phone: 509-327-0103 Email:   rhonda-t@emeraldoutdoor.com Emerald Outdoor Advertising owns 110 billboard faces in the Seattle/Tacoma area, Wenatchee, Portland, Spokane, North Central Washington and Post Falls, Idaho.  In addition the company operates 150 bus bench […]

Formetco’s Jim Poage on OSHA Record Keeping

Insider had previously posted a video by Formetco’s Director of Safety Jim Poage on OSHA’s 1,200 page fall safety rule revision which took effect January 17, 2017. Jim has been working on other videos, called Safety Talks, dealing with the the many aspects of OSHA rules.  Below is a 5 minute […]

Top Take-Aways from Billboard Regulators’ Conference

INDIANAPOLIS – Billboard regulators want more information on benefits of relocating signs and also learned how to measure light from digital billboards during their annual meeting. Regulators convened in Indianapolis April 30-May 4 under the auspices of the National Alliance of State Highway Beautification Agencies (NAHBA). State officials are seeking […]

Company of the Day – East West Media

Company: East West Media Markets: Tennessee Headquarters: 18 W Madison Avenue, Athens, Tennessee. Phone: 423-337-4444 East West Media was started in 2001 by Bobby Mizer.  The firm is family owned and run with 5 Mizer’s active in the business: Bobby (founder), Brad (President), Charlie (Account Executive), Sam (Operations Manager) and […]

Takeaways From Last Week’s IBO Conference

Insider attended the IBOUSA conference in Scottsdale, AZ last week.  The IBOUSA focuses on the needs and concerns of independent out of home advertising companies.   You can learn more about them at IBOUSA.org. There were 89 operators, over 40 vendors and 182 participants for the two and a half […]

Now, Where to put that Logo…

Evan Schultz, Art Director, Adams Outdoor See, here’s the thing… the LOGO is the punchline to the advertising. It’s the brand. It’s the exclamation to the sentence. You can’t really advertise without it. And yet, in a lot of cases, it’s hard to integrate into the advertising when you have […]

Vector Media Announces Transition of Marc Borzykowski to the Role of CEO

NEW YORK (May 1, 2017) – Vector Media, an innovative Out-of-Home media company specializing in large-format transit advertising, traditional Out-of-Home media and the creation of interactive brand experiences, today announced that Marc Borzykowski has been promoted to the role of Chief Executive Officer, effective May 1. In addition to serving as the company’s COO […]