Author: John Weller

Solar Billboards in Oregon? Meadow Outdoor shows how.

Meadow Outdoor recently completed a large 3KW solar lighting system, powering 8 lights on a 14’ x 48’ bulletin near Boardman, OR. This is their second successful solar installation, Insider talked to John Lehman, Operations Manager, at the job site. Is Oregon sunny enough for solar to be economical? how […]

Company of the Day: Blackbelt Outdoor

Company:  :  Blackbelt Outdoor Advertising, LLC Headquarters:   476 County Road 206, Marion Junction, Alabama 36759 Markets: 5 Counties in Central Alabama Phone: 205.337.5113 Email:  dunkin@blackbeltoutdoor.com Blackbelt Outdoor was founded in 2014 by Dunkin Allred. Since then Blackbelt Outdoor has expanded into five counties throughout the central portion of Alabama. They offer both […]

Seeking Alpha Bearish on Landmark

Landmark Infrastructure Partners stock is down 22% since the first of the year.  Alacran Investments explains why in a bearish article published at Seeking Alpha.  Alacran has a  short position in Landmark (LMRK) so take the analysis with a grain of salt.  The thesis is that Landmark, a purchaser of tower, out […]

BOOHMA To Partner with IBOUSA

IBOUSA general manager Chris Cowlbeck announces BOOHMA Technologies as a data partner to facilitate expansion of market channels, easier responses to RFPs, and access to emerging data analytics for smarter campaign planning. The alliance is part of IBOUSA’s continuing strategy to help its Associates grow their collective voice and influence […]

3 Questions for Digital OOH Manufacturers

By Kerry Yoakum, Vice President of Government Affairs, OAAA OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA presents the Supplier Spotlight, asking digital billboard manufacturers three insightful questions: The OOH industry estimates there are 7,800 digital billboards operating in the US. When we talk with the […]

Nearly a Quarter of Top OOH Advertisers are Major Tech Brands

  By Steve Nicklin, Vice President of Marketing, OAAA OAAA released the 2017 MegaBrands report, a comprehensive review of the largest national advertisers. The report reviews the top 100 OOH advertisers and top 100 total media advertisers, along with their ad spend by medium, and ad agency relationships. Of the top 100 OOH advertisers, […]

Link Media Parent – What Do The CEO’s Make

An interesting Seeking Alpha article had some very favorable comments on Link Media’s parent company, publicly traded Boston Omaha (BOMN).  Here are some highlights from the article. Boston Omaha’s primary business lines are (1) General Indemnity Group specializing in surety bond underwriting and (2) Link Media Holdings involved in the […]

Company of the Day – Besko Outdoor

Company:  BESKO Outdoor       Markets: Pennsylvania, New Jersey, New York. Headquarters: PO Box 280, Hamlin, Pa. 18427 Phone: 570-689-3226 Email: info@beskomedia.com Besko Outdoor, originally called Interstate Outdoor Advertising, was created in the 1970’s by Ted Ericson. Ted erected two outdoor advertising structures (signs) along Interstates 81 and 380 near the Scranton, Pa. area. […]

QSR Billboards Entice Hungry Commuters & Backseat Drivers

Insider thanks Clear Channel for permission to reprint their blog post on marketing to Quick Service Restaurants.     The average adult decides what they’re going to eat an hour before. For others in go-go-go mode the choice isn’t made until the HANGRY sets in, and they can’t tell if […]

Progress in Wisconsin on Billboard Maintenance

By Kerry Yoakum In an important victory, Wisconsin has clarified repair and maintenance standards for nonconforming billboards, which comprise more than half of the billboard inventory in the state. On April 16, Governor Scott Walker signed legislation supported by the Outdoor Advertising Association of Wisconsin, led by executive director Kathi […]