With permission from the OAAA. In a new strategy report using insights from award-winning media case studies, OOH was found to be a lead media channel. Of the campaigns that won the 2017 WARC Media Awards, OOH was used more as a lead media channel than any other medium except […]
Our Insider article on the Colorado “Adopt a Highway” sign takeover by the marijuana industry brought us some follow up correspondence and information we wanted to pass along. Westword, through an open-records request to the Colorado Department of Transportation, learned that of the 287 miles of Colorado roadway that are currently […]
Company: Cincy Digital Headquarters: 7811 Laurel Ave. Cincinnati Oh. 45243-2608 Markets: Cincinnati, Ohio Phone: 513.342.6866 Email: sales@cincydigital.com Cincy Digital LLC is a locally owned OOH media firm in Cincinnati, Ohio. Cincy Digital owns one well located billboard with both north and southbound reads in a prime location on I-71 between two premier upscale shopping […]
The Foundation for Outdoor Advertising Research and Education (FOARE) has awarded scholarships to three graduate students with a future in community planning. The Reagan Family Scholarship Endowment, awarded to graduate students studying city or urban planning or a similar discipline, is intended to help groom a new generation of leaders […]
Name: Chicago Billboards Headquarters: 10022 Bode Road, Plainsfield IL 60585 Market: Greater Chicago & Northern Indiana Phone: 847-344-2918 Email: info@chicagobillboards.com Todd Sanders is an owner and partner in Chicago Billboards and Insider had the opportunity to ask him a few questions about the company. Todd, How did you get into the […]
By Nancy Fletcher, OAAA President and CEO After I spoke on the benefits of collaboration (at the OOH Media Conference + Expo in Austin May 8), many people have asked what they can do to advance the industry. Here are five action categories that combine self-interest with industry progress. 1. Cooperation OOH groups […]
By Kerry Yoakum, Vice President of Government Affairs, OAAA On May 29, the US Supreme Court declined a challenge to San Francisco’s outdoor advertising restrictions which permit on-premise advertising but prohibit off-premise advertising. In 2015, Contest Promotions, a company that runs raffles for prizes such as movie and concert tickets […]
Company: CK Outdoor Headquarters: 920 E. 56th Street, Suite B Kearney, NE 68847 Market: South Dakota & Iowa Phone: 800-628-6060 Email: karla.steele@usacommunications.tv Insider had a chance to talk with Karla Steele about CK Outdoor. Tell us a little about CK Outdoor’s history and plant. CK Outdoor operates 90 billboards along I-80, I-90, I-29 […]
Insider caught up with Houston billboard litigation and transaction attorney Richard Rothfelder during the IBOUSA conference in Jacksonville, FL. We asked Richard about the case of Catalyst Outdoor Advertising vs Douglas, in which a billboard company sued a former employee for violations of a non-competition agreement. We discovered that Rothfelder […]
After Colorado legalized marijuana, cannabis outlets began sponsoring official signs on public right of way that acknowledge litter clean-up. Meanwhile, Colorado bans cannabis dispensaries from buying billboard ads: “. . . it shall be unlawful for any Retail Marijuana Establishment to engage in Advertising that is visible to members of […]
