An OAAA Special Report By Nicole Randall, OAAA Communications Director, Brands have been using user-generated content (UGC) for social media campaigns since programs and apps like Instragram and Snapchat gained popularity. Advertisers quickly learned UGC about brands is created and shared by their customers, whether those brands or consumers recognize it or […]
Author: John Weller
Company of the Day – Bedgood Outdoor Advertising
Company: Bedgood Outdoor Advertising Markets: Greater Charlotte Area, North Carolina Headquarters: 509 Bentley Court, Belmont, NC 28012 Phone: 704-825-8579 Email: parrochie@aol.com Bedgood Outdoor Advertising is a Belmont based billboard company proudly serving the Charlotte and Gastonia market since 1985. Bedgood Outdoor Advertising had the first Digital board in Charlotte. All the […]
County Looking at Billboards As Revenue Source
Thirteen Luzerne County, PA owned parcels have been picked as possible sites for new billboards to generate revenue, according to a listing up for discussion at an upcoming county council real estate committee meeting. The Times Leader is reporting that the idea originally came from the county’s financial consultant who […]
Company of the Day – BB Outdoor Advertising
Company: BB Outdoor Advertising Headquarters: 3401 Main Street, Rowlett TX 75088 Markets: Texas Phone: 214.801.5995 Email: Danny@BBOutdoorAdvertising.com BB Outdoor Advertising is a family owned, local billboard company which operates a billboard plant with 26 structures with 52 static faces and 1 digital billboard base on I-30 in Garland, Rockwall, Greenville and Dallas. Danny […]
A Very Solid Growth Story
Blue Sky Digital Printing has been on an accelerated growth curve. Insider visited with Sarah Davis, the Sales Manager of Blue Sky. Sarah, we understand Blue Sky Digital Printing has seen some solid growth over the past year? We have doubled in size every year for the past three […]
City Wants To Buy Clear Channel Billboards
Insider saw this article and wanted to provide it as an example of a novel approach Framingham Massachusetts is taking given Clear Channel Outdoors’ involvement in the iHeart bankruptcy. The Framingham web site Wicked Local reports that Framingham Councilor at Large Cheryl Tully Stoll got the backing of the City […]
Clear Channel Outdoor Late Filing Financials
The following is taken from a press release dated April 3rd. April 03, 2018 01:43 PM Pacific Daylight Time SAN ANTONIO–(BUSINESS WIRE)–Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the “Company”) announced today that the Company will be delayed in filing its Annual Report on Form 10-K for the fiscal year […]
Epic Outdoor Has A Settlement in Rapid City
Insider has followed Epic Outdoors’ lawsuits and negotiations over sign regulation in Rapid City South Dakota. Those disputes have been ongoing since 2005 but started in earnest in 2012 when Epic Outdoor filed suit against the City based on a revised sign ordinance which was adopted in 2011. Epic thought the […]
Company of the Day – Bass Ltd.
Company: Bass Ltd. Headquarters: 5725 Hwy 90 East, Broussard, LA 70518 Market: South Louisiana Phone: 337.981.1189 BASS, Ltd. is locally owned and currently run by Stephen, David, and Beau Sonnier. Insider caught up with Beau Sonnier for a conversation about the business. Can you share a little about the history of […]
Political Sales Opportunities for OOH
Courtesy of the OAAA With political ad spend in this year’s midterm elections projected to reach historic highs, there’s more potential for OOH than ever before. Borrell Associates projects political ad spend to reach $8.5 in 2018. This expanded OOH opportunity is driven by these main factors: The vast majority […]























