BROOKINGS, S.D. – Jan. 30, 2018 – Providing crisp, vibrant images, Daktronics(NASDAQ-DAKT) brings a fresh look to the digital billboard market with its DB-5100 series. Designed and manufactured in Brookings, South Dakota, the DB-5100 uses targeted light output and a proprietary LED layout to achieve sharp contrast, reliable performance […]
Author: John Weller
Courts To Reconsider San Francisco Soda Health Warnings
A U.S. appeals court on Monday agreed to reconsider an earlier ruling which had blocked a San Francisco law that mandated health warnings for soda and other sugary drinks. Insider had reported in June of last year about San Francisco’s desire to become the first city in the U.S. to require […]
Company of the Day – Wilson Outdoor Displays
Company: Wilson Outdoor Displays Headquarters: 786 Coleman Mill Rd, Carrollton, GA 30116 Markets: Western Georgia and Eastern Alabama. Phone: 770.854.4899 Wilson Outdoor operates a billboard plant with with 99 faces in Western Georgia and Eastern Alabama including coverage in the following communities: Carrollton Wedowee Roanoke Heflin Ashland Wilson Outdoor started in 1985 when Dwayne […]
Timing is Everything…If You’re Ready for it.
By Andy Sriubas, Chief Commercial Officer @ OUTFRONT Media Why it’s time for the Out of Home industry to participate in the contemporary networked advertising ecosystem. “It’s better to be lucky than good” is a phrase we know well, but “luck” is, more often than not, convenient timing, rather […]
Upswing in vehicle ownership and miles driven
The latest research shows upswings in vehicle ownership and miles driven. At the University of Michigan, Dr. Michael Sivak of the Transportation Research Institute (UMTRI) crunches data on vehicle ownership and miles driven since 1984. His latest report, the tenth iteration, was released in January (2018). Here are highlights […]
Claude Williams, Jr. (1922-2018)
Claude Williams, Jr. passed away peacefully at home on January 20th, seven days after the passing of his loving wife of 70 years, Charlotte Leverett Williams. In his 95 years, Claude was a true media entrepreneur in radio and publishing, though we all knew him best as an owner of […]
‘Pass it On’ Releases New Creative, Celebrities
For more than 15 years, the Foundation for a Better Life has worked with OAAA to inspire millions of Americans with its Pass it On public service campaign. Since its launch in 2001, the OOH industry has donated more than $285 million in ad space. “Pass it On is one of the […]
Company of the Day – Whiteway Outdoor
Company: Whiteway Outdoor Market: Atlanta, Georgia Headquarters: 6400 Powers Ferry Road, Suite 374, Atlanta, Georgia Phone: 770-226-9605 Email: m.levin@mindspring.com Whiteway Outdoor operates a high profile billboard plant consisting of 13 static billboard faces and 3 digital billboard structures with four faces located in Atlanta. The structures are in prime locations […]
IAB Provides A DOOH Metrics Glossary
As we view the landscape of big data and programmatic buying attempting to understand a new language, do these types of terms give you a headache? Served Impressions Audience Composition CPM Message Duration Unique Traffic Primary Ad Unit Geographic Targeting The Interactive Advertising Bureau would like to introduce to you […]
Company of the Day – Watkins Outdoor Advertising
Company: Watkins Outdoor Advertising Headquarters: 969 East Ironbridge Circle N Springfield, MO Markets: Springfield, Missouri Phone: 417.862.0003 Email: gwatkinsoutdoor@sbcglobal.net Family owned since 1998, Watkins Outdoor Advertising has been dedicated to bringing the highest quality service and visuals to the Ozarks and Springfield MO. The company has 9 digital faces in the city of Springfield. Greg […]






















