Author: John Weller

2019 OOH Media Conference + Expo, Las Vegas May 20-22

The OAAA/Geopath 2019 OOH Media Conference + Expo is being held this year at the Aria resort in Las Vegas, Nevada.  The dates are May 20-22 and you can register now. Over the coming weeks, Insider will be providing more information on speakers and events. If you are interested in […]

Company of the Day: Mid-America Advertising

Company: Mid-America Outdoor Advertising Headquarters: 100 W. Hazel Dell Road, Springfield, IL 62712 Markets:  Missouri, Kentucky, Iowa & Illinois Phone: 217-585-7110 Email: info@midamericaadvertising.com Established in 1993 by Partners Jeff Stauffer, Bob Connors and Dave Stukenburg, Mid America Advertising specializes in interstate and primary highway locations. They currently own and operate […]

An Update on Autonomous Vehicles

Global law firm Perkins Coie LLP and the Association for Unmanned Vehicle Systems International (AUVSI), the world’s largest nonprofit organization devoted to advancing the unmanned systems and robotics community just published their findings on survey of more than 260 leaders from the automotive and technology industries, in addition to state […]

GEICO Demonstrates Power of OOH in TV Ads

  By Nicole Randall OAAA Communications Senior Director If you’ve been watching network TV lately, you’ve likely seen some of your favorite GEICO commercials from years past. The insurance company, known for their hilarious TV ads, is asking fans to vote for The Best of Geico for a chance to appear in an […]

Appeal Judges Selected to Hear Important Billboard Case

Federal appellate judges appointed by Presidents Clinton, George H.W. Bush, and Obama will hear an important billboard case on January 30. The case (Thomas v. Schroer) challenges the constitutionality of billboard law on free speech grounds.  The US Sixth Circuit Court of Appeals announced that these three judges will hear […]

Company of the Day – Mixed Media Group

Company: Mixed Media Group, Inc. Markets: Illinois, Iowa, Michigan Headquarters: 1152 Liberty Avenue, Cary, IL  60013. Phone: 847-462-8433 Email: steve@mixedmediaoutdoor.com Mixed Media operates signs in Illinois, Detroit, Eastern Iowa/Quad Cities and Iowa City.  The bulk of the company’s signs are in McHenry County, outside Chicago.  McHenry County Illinois is the most populated county in […]

Backup Power Options For Digital Billboards

Insider has a regular reader who works as a Permits Coordinator for the Department of Transportation in a western state.  He posed us the following question: In transportation, over the last 20 years, the majority of traffic signals in our area have transitioned to LED. During this transition, they have become […]

Billboard Insider Classifieds January 12, 2019

“The response has been excellent.  Excellent investment.”  Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign up.  […]

Enter the OAAA\Geopath Local OOH Case Study Content

Entries for the OAAA\Geopath Local OOH Case Study Contest are now being accepted. Each year, the contest helps to generate quantifiable proof of the value OOH provides within local ad communities – a critical component to selling OOH. Entry is simple, and winners could win money or a trip to Las Vegas!  Here […]

2019 OOH Industry Awards

  Who Will Take Home Top Honors? At the 2019 OAAA\Geopath OOH Media Conference + Expo in Las Vegas, the OOH industry will pay tribute to its most influential leaders and visionaries with the presentation of the OOH Industry Awards. These awards are given to individuals who have added to the legacy of […]