Author: John Weller

Marijuana Use and the Developing Brain

  The US Surgeon General has issued a warning to pregnant women and adolescents to stay away from marijuana, which has increased in potency. The last paragraph of the Surgeon General’s posted alert contains this interesting line: “Science-based messaging campaigns and targeted prevention programming are urgently needed to ensure that […]

Daktronics Announces First Quarter Results

Daktronics, Inc. reported fiscal 2020 first quarter net sales of $180.3 million, operating income of $7.6 million, and net income of $7.0 million, compared to net sales of $154.2 million, operating income of $4.0 million, and net income of $4.6 million, for the first quarter of fiscal 2019. Fiscal 2020 […]

Rothfelder on Texas Sign Height Administrative Rules and the Process to Change Them

Insider has previously published articles about the on-going legislative and administrative processes for establishing new and grandfathered heights for signs in Texas, including in the June 5, 2017, February 26, 2018, and May 30, 2019 editions. The most recent development was the passage in the 86th Texas Legislative Session of […]

IRI Joins Forces with Vistar Media to Measure Sales Lift from DOOH Advertising

CHICAGO–(BUSINESS WIRE)–IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, and Vistar Media, the leading programmatic technology provider for digital out-of-home, today announced that they are joining forces to provide a breakthrough offering to measure the direct sales impact of exposure to digital out-of-home […]

Company of the Day – Abel Outdoor

Company: Abel Outdoor Advertising Markets: Montana Headquarters:  23685 US Highway 93 N, Arlee, Montana  59821 Phone: 406-880-4964 Abel Outdoor Advertising operates a billboard plant in the following Montana communities: St Ignatius Florence Stevensville Hamilton Missoula The company was started in 2003 and is owned by Ernest Otoupalik   [wpforms id=”9787″] […]

Paul Wright Comments on NC Governor’s Veto

Insider noticed SignValue Paul Wrights’ commented on Governor Roy Cooper’s veto of House Bill 645.  Here is what Paul had to say. “Told ya so! We hate to say it, but the Governor of North Carolina (Roy Cooper) probably did the right thing when he vetoed the bill to relocate […]

Company of the Day – 718 Outdoor

Company: 718 Outdoor Market: Brooklyn, New York Headquarters: New York Phone: 718-664-4315 Email: info@718outdoor.com 718OUTDOOR is a media company specializing in traditional OOH platforms, and they are all about New York. They operate a plant that includes elevator ads, walls, murals and advertising panels.  Their area of focus is their home town of Brooklyn.  Glenn Merone is the […]

NY Governor Signs Floating Billboard Ban

The New York Times reported last week that Governor Cuomo had signed a bill to ban billboards from floating on New York waters.  The legislation impacts Florida based Ballyhoo Media. Insider has previously written about the dispute. Insider reached out to Ballyhoo Media CEO, Adam Shapiro and discussed the signed […]

Billboard Insider Classifieds August 24, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Tech Talks: Selling OOH with a Data-Driven Approach

OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Innovations Committee, asking members: “What are some ways you’ve successfully helped traditional OOH sales teams embrace a more data and technology-driven approach to selling OOH advertising?” Kevin Bartanian, Kevani The promise and delivery of a […]