Insider spent time last week with executives from Samsung & Prismview in New York City.  Couple of reasons to be there:

• To see a number of applications of the Samsung product line being used in significant ways around the Manhattan area.
• Discussions with Don Szczepaniak, Prismview President, about their transition to the Samsung brand and several exciting initiatives coming soon (more on that after the New Year).

The first stop of the day was at Fisher Brothers a significant property development and management company headquartered in Manhattan.  Fisher Brothers has recently completed a process of analyzing partners to assist in the upgrade of their technology systems and chose Samsung products as being the best quality product for their purposes.

The centerpiece of their Board Room is the Samsung Wall which utilizes MicroLED technology transferring micrometer-scale LEDs into LED modules, resulting in what resembles wall tiles comprised of mass-transferred clusters of almost microscopic lights.

Fisher Brothers will be using Samsung products as centerpieces in their properties for visual art displays, video conferencing, client presentations, and recruiting.

Next stop was at the Olgilvy Building where the advertising company was looking for an update from projector technology to something that “makes their work and the clients work look beautiful.”  Their solution created two screens in their theater as you can see from the video below.

We moved on to the Museum of Modern Art, in particular the Energy Exhibition to look at a piece of visual art using Samsung technology.  Remember it is modern art and yes, it is a power button. The point is that white and black is very difficult to present and Samsung presents it very well.

Last stop was in Times Square for a look at the five of the large format digitals Samsung has built.  Most notable is New Tradition’s 21 story high spectacular at One Times Square.

Insider’s Take: So during the day I kept asking the question, why do we as outdoor owner/operators care about indoor technology?  Here is what I discovered, and you should be thinking about:

• Indoor applications are driving technical innovation. Whether it is The Wall in a boardroom or a football stadium, the technology is going into indoor applications is very impressive.
• The consumer does not care about technology. What they care about is an excellent, interactive experience that works. The only time the consumer cares is if it doesn’t work or a network is hacked.
• Indoor is going outdoor. Companies that have traditionally been focused on indoor advertising applications are moving into the outdoor market.
• If you are an outdoor operator and are not considering indoor applications, maybe you should be?

Since the purchase of Prismview from YESCO, Samsung has been pursuing a plan to become a major player in the digital OOH sector.  My time in New York showed they have great technology, significant resources and terrific people.

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