Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Author: John Weller
Forgiveness: You Might Want To Wait
Insider has reported on the Payroll Protection Program in which the SBA was tasked with supporting small businesses through a loan program that was ultimately funded to the tune of $659 billion. The PPP program was due to expire at midnight on June 30 with funds remaining, but just hours […]
Company of the Day – Mackay Advertising
Company: Mackay Advertising Market: Texas Headquarters: 301 West Vickery Boulevard, Fort Worth, Texas 76104 Phone: 817-877-1866 Email: Mike@MackayAdvertising.com Mackay Advertising was founded in 1985 and provides outdoor advertising on buses, bus benches, and billboards in the Dallas/Fort Worth market. Mackay also offers graphic design services such as: Logos, Business Cards, […]
How OOH Influences Back-To-School Shoppers
With the largest reach of any media, OOH serves as a powerful marketing tool, especially for traditional brick-and-mortar and online retailers. The rapid growth of data analytics has further enhanced OOH’s ability to power retailers’ success by delivering ad messages to the intended target audiences through the most relevant OOH […]
Oprah and Animal Rights Group Know How to Communicate
Two current examples of Outdoor as a communication and free speech platform come courtesy of media mogul Oprah Winfrey and animal rights advocates LA Animal Save and The Animal Alliance. This month, Oprah Winfrey did something she had never done before. She dedicated the cover of The Oprah Magazine to […]
Company of the Day – M&M Outdoor
Company: M&M Outdoor Inc. Headquarters: 6473 Cherokee Drive, Indian Head Park, IL 60525 Market: Chicago, Illinois Phone: 708.784.0886 M&M Outdoor offers 23 Billboard locations & wallscapes all around the metro Chicago, Illinois area. Their inventory includes locations near Wrigley Field and the United Center. M&M Outdoor is a member of Geopath and OAAA. […]
Wrapify Launches Boost Platform For OOH Transit Media Providers And Operators
Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig-economy, today announced a first-of-its-kind product for the transit media space with the launch of its Boost Platform, turning a moving out-of-home (OOH) ad placement into digital and physical retargeting with full attribution and measurement. Historically, transit OOH […]
Company of the Day – LURE Outdoor
Company: LURE Outdoor Headquarters: 811 Lexington Avenue, New York NY 10065 Market: Greater New York City Founded in 2013, LURE outdoor serves the greater New York City with a simple concept, “to place your ads where people will see them.” The do this by providing two products: Street Sheets A […]
BPS Outdoor Advertising Sells Assets
Marty Williamson represented BPS Outdoor has they closed on their sale over 600 faces in Georgia and Florida. Insider visited with Marty on the transaction. Can you tell us about the ownership group for BPS Outdoor? BPS Outdoor Advertising was started in 1987 by Paul Fulwood III, who owned a […]
Testimonials for John Savey
The entire OOH industry was deeply impacted by the news of John Savey’s tragic passing. Insider wanted to pass along a few of the many comments we received from those who knew John or were impacted by this tragedy. “Both of us worked for Whiteco back in the 80’s, but […]
























