I would expect most all of us saw the encouraging news Monday morning indicating that Pfizer’s Covid -19 vaccine is 90% effective, based on preliminary trial data.  Once the news was released, the stock market moved quickly.  Most stocks moving upwards, unless you were NETFLIX, a gaming company or any business that benefited from the masses staying at home.

In our sector of Out of Home, there were three big moves from Outfront Media, Clear Channel Outdoor and JCDecaux.  The graphs below showing the 5 day movement of their stock price  and the percentage increase in value from Friday the 6th to Monday the 9th tells the story effectively.

These three OOH companies all share one thing in common, a significant focus on transit advertising. With a real potential of a vaccine, a return to normal life and traffic patterns, that was all the market needed to provide a lift to stock values.  Prices seemed to be holding, at least through the end of Tuesday’s business day.

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