Author: John Weller

Exterion Media France Selects Hivestack as DOOH & SSP Partner

Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today announced a partnership with Exterion Media France. Through this partnership, Exterion Media’s inventory will be integrated into the Hivestack Supply-Side Platform (SSP), bringing additional scale to advertisers both within and from outside of France who are […]

Company of the Day – Green City Solutions

Company: Green City Solutions Markets: Georgia, New York, Pennsylvania Headquarters: 1050 Park Avenue, New York, NYU  10028 Phone: 646-582-6929 Email: info@greencitysolutions.com Green City Solutions, in partnership with Bigbelly Solar, operates a street advertising plant of solar recycling kiosks in Atlanta, Brooklyn, New York City and Philadelphia.  Robert Gheewalla and Geoffrey […]

Baltimore Planning Commission Approves Proposed Signs in North Harbor Sign Plan

The Downtown Partnership of Baltimore (DPOB) has proposed the North Harbor Area of Special Signage Control based on their long-standing commitment to the vibrancy and appeal of Baltimore’s Downtown. The DPOB believes the North Harbor Plan is an  opportunity to energize and enliven downtown, and believers after extensive public testimony […]

Quantela, Digital Alpha and Liquid Outdoor Partner on $15m Digital Signage Project

BURLINGTON, Massachusetts and NEW YORK, New York, March 7, 2022: Digital infrastructure leader, Quantela Inc. and leading boutique outdoor advertising company, Liquid Outdoor jointly announce today a new partnership to create a complete digital signage solution to expand Liquid’s lifestyle network. Quantela will supply full program management and the technology […]

Billboard Insider Classifieds March 5, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Vistar Media Sees Significant Growth in Programmatic Out-of-Home in Response to Increased Brand Demand

NEW YORK–(BUSINESS WIRE)–Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced exponential growth during 2021. In the past year, the Vistar marketplace transacted 20,256 campaigns from 1,462 individual advertisers, representing roughly $200M in programmatic billings. The scale of individual brand investment in the programmatic OOH […]

Formetco Promotes Matt Leech to VP of Strategic Partnerships

March 3, 2022 Duluth, GA – Formetco, the largest full-service supplier to the Outdoor Advertising Industry, is proud to announce the promotion of Northeast Sales Manager, Matt Leech to the position of Vice President of Strategic Partnerships. Leech began with the company in 2004 in inside sales, before moving to […]

Company of the Day – Grace Outdoor Advertising

Company:  Grace Outdoor Advertising Headquarters: 1201 Lincoln Street, Suite 300, Columbia SC 29201 Markets: South & North Carolina, Atlanta & Memphis Phone: 803.252.7084 Email:   hal@graceoutdoor.com, diana@graceoutdoor.com Grace Outdoor Advertising has been operating in the Columbia S.C. area for over 30 years. Their offices are located in the historic Congaree Vista where they […]

Managing Your Sign Inventory Like A Baseball Manager

Insider caught up with Mike Donaldson at Billboard  Planet to talk about management features of their Quantum system. Mike, you talk about the importance of an OOH owner analyzing the profitability of their inventory. Can you provide some detail on that concept? As an operator of several billboard companies in […]

Pioneer Outdoor Sells Assets to Lamar Advertising

Pioneer Outdoor announced yesterday that they divested their assets, including 140 out-of-home advertising displays, to Lamar Advertising. The transaction, which included 38 digital bulletin panels and more than 100 static panels stretching from Springfield north to Kansas City and east to St. Louis. Terms of the deal were not disclosed. The […]